Tag: Whistler Museum

Teaching at Alta LakeTeaching at Alta Lake

5 Comments

With the beginning of a new (though uncertain) school year, we thought we’d take a look back at the first school built in the Whistler valley and one of its teachers.  The Alta Lake School was built in 1931 and operated until 1946, when it closed due to an insufficient number of students.  It reopened in a new building in 1956 but continued to struggle with enrolment.

Mel Carrico was born in Alberta and after the war he and his wife Dagmar decided to raise their family in British Columbia.  Though trained as a teacher, Carrico worked for Alcan in Kitimat and the Department of Labour in Smithers through the late 1940s and 1950s.  In 1958 he returned to the classroom, teaching first in the one room schoolhouse in Garibaldi and then becoming the teacher at the one room schoolhouse at Alta Lake.

The entire Alta Lake School student body, 1933. Back row (l to r): Wilfred Law, Tom Neiland, Helen Woods, Kay Thompson, Bob Jardine, Howard Gebhart; front row: Doreen Tapley, George Woods, Jack Woods.  Most years the school required ten students to open, so Jack Jardine was also counted as a student although he did not attend.  R Jardine Collection.

According to an oral history interview with Rob Carrico, Mel’s son, his father was asked during his interview with Don Ross, then the head of the school board, how many school aged children he had, as four were needed to reopen the Alta Lake School.  There were technically three potential Carrico students, but Rob’s younger sister was put into Grade One at the age of five to make up the numbers and Mel Carrico was hired.

The family spent two years living near the school at Alta Lake.  Looking back, Rob said his only regret about his time there was that there were no other boys around his age and he had wanted to be a Cub Scout.  Most of the students came from families employed by the Pacific Great Eastern Railway.  No matter their age, all students learned in the same classroom.  Rob remembered that, “It was always interesting because you could listen in on all the lessons.”  If the Grade Three lesson was not too exciting, the Grade Five lesson might have been more intriguing.

According to Rob, Alta Lake was “a good place to go to school,” partly because of the nearby creek where one could go at recess to catch Kokanee.  Each year his father ensured that the school put on a big Christmas concert, usually including a puppet show.  The students would help to make marionettes and a stage would be constructed at the school.  The concert was a big event for the small Alta Lake community.

The original Alta Lake School building, which was replaced by a similar building in the 1940s and 50s.  Philip Collection.

Rob remembered the community as close-knit, where neighbours would look after each other, visiting often and coming together for bingo and other events, such as the Ice-Break Raffle and the summer fish derby (which he thought might have just been an excuse to gather a lot of fish and have a big community fish fry).

The Carricos left Alta Lake in 1961 when Rob’s elder sister reached high school.  The Alta Lake School did not teach higher grades and so she would have had to leave her family and attend school in Squamish while being boarded.  Instead, the entire family moved to Squamish and Mel Carrico continued to teach in the school district.  He eventually retired as the principal of Mamquam Elementary School.

Developing Whistler’s SwingDeveloping Whistler’s Swing

3 Comments

In August 1983, Arnold Palmer opened the first golf course in Canada designed by him.  Palmer posed with buckets of golf balls and was photographed mid-swing surrounded by a crowd of people.  This was the official opening of the Whistler Golf Course as we know it today.

The Whistler Golf Course got its start in 1973, when Bob Bishop and Bernie Brown, the developers of Whistler Cay, began developing an executive-sized nine-hole course near Beaver Lane.  When completed just a few years later Whistler residents and visitors were able to play a round without driving to Squamish (the Squamish Valley course was the first golf course to open in the corridor in 1967).  A temporary pro shop at the new course carried a full range of rental clubs, balls, tees, gloves and other accessories, including caps emblazoned with the course crest: a beaver.  According to Bishop and Brown, the beavers were “the original course engineers who created this land.”

Work on the golf course expansion underway, as seen from the bluffs above.  Whistler Question Collection, 1980.

By 1977 the course had started to host small informal tournaments, both in summer and in winter.  For the course’s first official opening Bishop had planned to host a New Year’s Day tournament.  The plan was for golfers to wear either skis or snowshoes and use golf clubs to hit softballs towards garbage can targets.  Though we do not know if this particular tournament went ahead, there are reports of similar tournaments being played in 1975 to raise money for Whistler Search and Rescue.  Golfers were on skis, and hit red tennis balls into buckets sunk in the snow to make holes.

In 1977 Bishop and Brown announced their plans to expand the small nine-hole course to a full-size 18-hole course.  In order to develop Whistler Cay Heights, they were required to provide a community amenity and an 18-hole golf course was part of the newly formed Resort Municipality of Whistler’s community plan. That summer they began the preliminary clearing, draining, surveying and planning for the course, which was to be designed by Gordie McKay, the golf professional and superintendent in Squamish.  Because of a short construction season, they estimated it would be at least years before the full course would be finished.  In the meantime, the smaller course would be improved and kept open.

Chauffeur Chris Speedie and assistant Rod McLeod take the golf course refreshment buggy around the course during a tournament.  Whistler Question Collection, 1980.

The expansion of the golf course became a key part in the plans for the development of a Town Centre and the transformation of Whistler into a year-round destination resort and was taken over by the Whistler Village Land Company (WVLC) by 1979.  Arnold Palmer chose to make the golf course the site of his first Canadian design, with Gordie McKay staying on as the Canadian consultant for the course.  The clubhouse and shop, along with a hockey rink and swimming pool, were to be incorporated into the planned Resort Centre (today the Whistler Conference Centre).  In September 1981 the golf course received its final inspection by Palmer and looked to be on track to open for the summer of 1982.

Arnold Palmer shows his fine follow through after sending a shot nearly 200 yards with a 9 iron. Palmer stresses proper rhythm rather than pure power to achieve those awesome shots. What a way to open a golf course! Whistler Question Collection, 1983.

This opening was delayed when Whistler, along with the rest of North America, was hit by a major recession in late 1981.  Real estate sales fell and interest rates climbed above 20%, leaving the WVLC with debts of almost $8 million, liabilities around $30 million, and land assets that nobody wanted to buy.  Whistler Land Co. Developments, a Crown corporation, was formed in January 1983 to take over the liabilities and assets of the WVLC, including the golf course.

Under the Whistler Land Co., the full Whistler Golf Course was completed.  It was ready for Palmer’s opening round in August 1983.

Whistler Museum’s 24th Annual Building Competition is Back!Whistler Museum’s 24th Annual Building Competition is Back!

0 Comments

The Whistler Museum is happy to announce we will be hosting our annual Building Competition with LEGO Bricks again this year!  We announce a theme and it will be your challenge to interpret that theme using LEGO bricks (or DUPLO for the younger ones)!  This is a great activity to help keep the little ones entertained and get their creativity flowing this summer!  We want to bring you the competition you know and love while also making sure everyone stays safe.  That being said, this year is definitely going to be different than previous ones, so it’s important to know the rundown.

Unlike past years, this year’s competition will not be held in Florence Petersen Park.

Don’t fret, this year won’t be all different!  Some things will remain the same as before.  Like past years, there will be 50 spots to register for.  You can register your child for $5.00 at the Whistler Museum website here.

Instead of a one day event, we will have online submissions open from Sunday, August 23rd to noon on Saturday, August 29th.  To stop any eager beavers (though we do love your excitement about LEGO!), we announced this year’s theme on Saturday, August 22nd, a day before submissions opened.  Each child will have a week to perfect and send in their LEGO creation along with a description of what you’ve made and how it relates to this year’s theme.

Before it was held in the park, it was held on the parking lot outside the Whistler Museum and Whistler Public Library. Museum Collection.

A proper submission must include: a photo of your child’s LEGO creation and a completed participation form with your child’s name, age, a description of how their creation relates to the theme, and consent to let the Whistler Museum share the photos of their creation.  The participation form is available on the Whistler Museum website.

We will have grand prizes for category winners and goody bags for all participants thanks to generous donations from businesses within our community.  All the prizes and goodies will be available for pick up at the Whistler Museum from Sunday, August 30th to Sunday, September 6th.  Prizes must be picked up and cannot be shipped.

We’ve asked members of the community to be judges for this event, so be sure to put forward your best creations!  We want this year’s virtual Building Competition to be as fun and fair as possible for all participants.  Keeping that in mind, winners will be judged on their LEGO creations as well as the description on how it relates to the theme.  We recognize that since families will be using their own LEGO and not all families will have the same amounts, winners will not be judged on how big or extravagant their creations are, but on their creativity, originality, and how well they relate what they’ve made to the theme.

We’re always amazed by the creations that are presented as part of the building competitions, and can’t wait to see what you all come up with this year!

Because this year’s event is virtual, we are trusting that all LEGO creations are original and your own (though we certainly know how tempting LEGO is to adults!).

We hope to hear from you over the last week of August for our 24th Annual Building Competition!  For more information, please visit our website or check out our Facebook event page.

Jasmin Linton is the Summer Program Coordinator at the Whistler Museum & Archives.  She is here on a Young Canada Works contract and recently graduated from Whistler Secondary School.

Selling Whistler by RadioSelling Whistler by Radio

0 Comments

If you listened to Vancouver radio in the 1980s, chances are you heard radio ads for Whistler Mountain featuring Dave Murray.  Targeting Lower Mainland listeners, the ads had a very catchy tune that urged listeners to “Get away to Whistler” and Murray’s voice explaining why skiers should head to Whistler Mountain.  One of the creators of the ads was Mike Hurst.

Mike Hurst, 2nd from right, presenting the grand prize for an unknown promotion, early 1980s.  Whistler Mountain Ski Corporation Collection.

Hurst first came to know Whistler in 1971 while working as a marketing executive for Labatt’s Brewing.  He left Labatt’s in the early 1980s to raise his family in BC.  About a month after he arrived, he received a call from the Whistler Mountain Ski Corporation (WMSC) offering him a job as vice president of marketing.  He was presented with the challenge of competing with the newly opened Blackcomb Mountain while at the same time cooperating with Blackcomb to market Whistler as a destination for skiers.  To complicate matters further, when Hurst asked about the marketing budget he was told, “Well, zero.”  Nevertheless, he began working for WMSC and stayed with the resort until he returned to Labatt’s in 1989.

In 2015 Hurst participated in a Speaker Series at the Whistler Museum along with Lorne Borgal and Bob Dufour during which he described his early years of working for Whistler Mountain.  During his part of the presentation, Hurst talked about some of the programs and marketing that those who skied Whistler in the 1980s and 1990s will find familiar.  At the time, WMSC was adjusting to the idea that they were no longer the only ski hill in town.  Blackcomb Mountain was proving worthy competition with on-mountain restaurants, a ski school specifically for kids (Kids Kamp), and an overall focus on friendly customer service.

Kids are put through the hoops at Blackcomb Mountain ‘Kids Kamp’.  Whistler Question Collection, 1982.

One of the most enduring Whistler Mountain programs that Hurst spoke about was the master camps run by Dave Murray.

After Murray retired from racing in 1982 he and Hurst sat down to talk about him coming to work at Whistler.  According to Hurst, he asked Murray what he wanted to do and over the next hour and a half Murray laid out his vision of using race training techniques to improve recreational skiers’ abilities, partly by getting them involved in competing against themselves for fun.  Murray was made director of skiing for Whistler Mountain and his camps soon became a reality for all ages.

As the new Director of Ski Racing for Whistler Mountain, Dave Murray will be coordinating downhill race clinics, ski promotions and special events. Murray, 29, retired from the Canadian National Ski Team last year after the World Cup held at Whistler.  Whistler Question Collection, 1982.

Murray’s new position included becoming the spokesperson for WMSC, which is how he came to be the voice on their radio ads (Hurst said that at the time they couldn’t afford television).  According to Hurst, Whistler Mountain was seen as “the big ol’ tough ol’ mountain from way back,” while Blackcomb had a reputation as a friendly family mountain.  Murray was able to change that perception by engaging with people and making the mountain personal.

Murray told Hurst that he had never done radio ads before but that didn’t stop them.  Hurst wrote some ads and they went down to the studio in Vancouver to record for an hour.  Hurst said that, “It was amazing to watch Dave… first couple of times he fumbled and bumbled, but the third time, nailed it.”  They even had time to record extra ads, written on the spot.

Dave Murray coaching one of the kids master classes on Whistler Mountain. Whistler Mountain Ski Corporation Collection.

Each ad starts with the same phrase, “Hi, I’m Dave Murray of Whistler Mountain,” after which Murray would talk about the variety of skiing on offer, Whistler’s new Never-Ever Special, Whistler’s improved dining options, Ski Scamp programs, or his Masters Racing Camps.  The ads were personable and friendly, with Murray encouraging skiers to “ski with me on my mountain.”  Every ad ended with one of Whistler Mountain’s slogans of the day: “Whistler Mountain, above and beyond,” or “Whistler Mountain, come share the magic.”

The 1980s were a period of huge change for Whistler Mountain and for the area as a whole.  Dave Murray and Mike Hurst played a large role in changing the way that Whistler Mountain presented itself and operated during this period.  Keep an eye out for more stories from the 1980s over the next few weeks and months!