Tag: Franz Wilhelmsen

Remembering Jack BrightRemembering Jack Bright

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There are many prominent figures from our valley’s history whose names recur often on this blog and elsewhere: Myrtle & Alex Philip, Franz Wilhelmsen, Stefan Ples, Eldon Beck, Hugh Smythe, Florence Petersen, Nancy Greene & Al Raine, just to name a few. But one name which has not received its due is Jack Bright.

Jack Bright was the first General Manager of Whistler Mountain, and was a pivotal figure in the nascent ski resort’s quick ascent as Canada’s premier ski resort. Sadly, we received word that Jack Bright passed away last week in Vancouver.

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Franz Wilhelmsen hired Jack to run Whistler Mountain at the ripe old age of 28, a decision that turned out to be a resounding success. Considering Jack’s previous work experience was 5 years managing the tiny (and now-defunct) Pigeon Mountain ski area near Canmore, Alberta, Jack must have given a pretty good interview!

In any case, Jack turned out to be a marketing and management savant. Recognizing the power of celebrity and the draw of larger-than-life personalities, he managed to snag skiing superstar “Diamond” Jim McConkey to run the resort’s ski school, rental & retail operations.

The classic image of Jack Bright (right) skiing Whistler with "Diamond Jim" McConkey. Photo taken ca. before toques were invented (1972, actually).
The classic image of Jack Bright (left) skiing Whistler with “Diamond Jim” McConkey. Photo taken ca. before toques were invented (1972, actually).

A few years later in March 1971, at the height of “Trudeaumania” then Prime Minister Pierre Trudeau and his bride Margaret honeymooned at Whistler. Clearly, such esteemed guests required “above-and-beyond” service, so Jack and Jim McConkey served as the newly-weds personal ski instructors during their stay. Trudeau, a strong skier, returned to Whistler often, and Jack or Jim were always prepared to accompany him.

Jack Bright (right) showing the Prime Minister how it's done.
Jack Bright (right) showing the Prime Minister how it’s done.

The publicity from such high-profile associations is hard to overstate, and foreshadows the prolific use of celebrity and athlete “ambassadors” that is common practice throughout the ski industry today. For more recent local examples, think Dave Murray ski camps, Mike Douglas “Embedded,” and local Olympic champions Ashleigh McIvor & Maelle Ricker, to name just a few.

Jack was also instrumental in arranging countless ski races, spring skiing parties, and other events to attract skiers and raise the resort’s profile, another example of his forward-thinking marketing mind. During his tenure, Jack oversaw Whistler Mountain’s quick ascent to the biggest and most renowned ski resort in the province.

One look at the Creekside Gondola line-up from the early 1970s is testament to Jack’s success at growing the resort. It was also Jack’s decision to institute a boarding-pass system, lift tickets that included a pre-scheduled up-load time, to take some of the sting off what could easily be a two or three-hour wait for the lifts.

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More than just a promotions guru, Jack  also built and managed the Whistler Inn, one of the valley’s first hotels, was the inaugural president of the Canada West Ski Areas Association, he helped found the Whistler Chamber of Commerce, the Canada Day Parade and was the chair of Whistler’s first bank, the North Shore Credit Union.

He stopped working for Whistler Mountain in the mid-1970s, but stayed in town for some time, continuing to manage his hotel and various other community interests. He eventually moved to Vancouver where he remained an active and respected businessman, though he remained connected to the Whistler community and came back to ski and visit frequently.

Franz Wilhelmsen, an unidentified man, and Jack Bright (from l to r), overlooking their kingdom. early 1980s (after Jack had stopped working for Whistler Mountain).

Franz Wilhelmsen, an unidentified man, and Jack Bright (from l to r), overlooking their kingdom, early 1980s.

Ghosts of Olympic Bids Past.Ghosts of Olympic Bids Past.

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The initial bid for the 1968 Olympics that started this whole thing called Whistler is fairly well known, but fewer are aware that a total of 5 unsuccessful bids for the Olympics had already been made before the IOC finally announced on July 2nd 2003 that the joint Vancouver-Whistler 2010 bid had been chosen. All of these prior bids, despite their failure, played an integral role in the continued development of Whistler until it was finally ready to host the 2010 Games.

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Pierre Trudeau and Franz Wilhelmsen meet to discuss Olympic bids on Whistler Mountain, 1969.

Although the 1976 games ended up in Innsbruck, Austria, the fact that a full IOC bid was made has left behind a lot of official material that gives insight into the Canadian Olympic organizers and their vision of Whistler as a future Olympic venue. The official 1976 Vancouver/Garibaldi bid book, printed in 1970 and on display in the Olympic section of our permanent exhibit is a perfect example of this.

The Bid Book' which has a beautiful cloth-bound hardcover, and is about the size of a vinyl LP cover.
The Bid Book, which has a beautiful cloth-bound hardcover and is about the size of a vinyl LP cover.

The book is a very polished looking production, meant to showcase the bid and everything the Vancouver-Garibaldi region had to offer. A prominent selling point for this bid was the compact, single host area. All of the events would be held in what is today Whistler, they even advertised that all facilities would be within a 2.5 mile radius of where the village is today.

The master plan, 1/2.
The master plan, 1/2.
The master plan, 2/2.
The master plan, 2/2.

Probably the coolest element from the bid book are the architectural drawings, which offers an alternate-universe version of Whistler Village from the one designed by Eldon Beck and constructed nearly a decade later. Notably, although there was still very little there at the time, and there were no plans to develop Blackcomb yet, the village was still located more or less where it is today.

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The architecture is very grand, especially with all the elements considered as a whole. The buildings are angular, almost modular looking (the athlete’s village, not shown here, resembles very closely the Whiskey Jack neighbourhood in Nordic/Highlands).

Overall, this Olympic Village would have had a more purpose-built feel than today’s actual village; you’d never be more than a stone’s throw from the ski-jumping arena, the the ice rink, or the biathlon course. Despite such differences,  you can still see the influential role it played in leading to the Whistler we have today: the village location, elements of architectural design, perhaps more.

Whether you prefer the designs or today’s village,  and whether the reality would have actually matched these preliminary sketches, are matters for debate. Regardless, these drawings offer endless opportunity for pondering what could have been.

Franz “The Overachiever” WilhelmsenFranz “The Overachiever” Wilhelmsen

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Recently the Collections department has been sorting through a collection of archival material and artifacts belonging to Franz Wilhelmsen.  Most people know him as the father of Whistler, the man responsible for transforming it into best ski resort in North America.  With such an amazing life accomplishment came a plethora of awards and honours inside and outside the Whistler community.  In 1966 he was named Man of the Year by the Greater Vancouver Visitors and Convention Bureau.

Franz Wilhelmsen! Man of the Year! On the right Annette Wilhelmsen, on the left Ms. British Columbia, 1966

In 1981 Franz received the Jim Marshall award which is given to a member of the Canada West Ski Area operators who has contributed the greatest effort in the public enhancement and enjoyment of the sport of skiing in Western Canada.  In 1983, Franz was named a Freeman of Whistler.  A title not often bestowed on inhabitants of the area, joining other members such as Myrtle Philip.  In 1984, Franz received the Canadian Tourism Medallion for his development of Whistler Mountain and the successful bid to bring the World Cup Downhill competition to Whistler.  Franz was nominated in both 1991 and 1998 for the Order of British Columbia but was not chosen as a recipient.  In 1996, Franz was part of the class inducted into the Canadian Ski Hall of Fame.  Then in 1998 he was also inducted to the BC Sports Hall of Fame, through which he received the W.A.C Bennett Award, an award recognizing a person who has made significant contributions to sport in British Columbia.  As if all this weren’t enough, in 1998, Whistler honoured its father by naming his favourite ski run “Franz’ Run”.

Franz takes a drink during the ceremonial naming of his ski run.

Franz’ life accomplishments and contributions to Canada and the province British Columbia are immense and the recognition of his very successful endeavours are all very well deserved.  But the truly lasting legacy of Franz’ life, the one that is and will always be visible to all peoples living and visiting the Whistler area, is the mountain that he saw such great promise in.  It is this lasting legacy that will win him the gratitude of generations to come.

It was a good day to be the Father of Whistler!

 

For more see www.whistlermuseum.org

Who Burnt the Stew? Ski Run Names, Part 2Who Burnt the Stew? Ski Run Names, Part 2

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We received a great response for our recent post about Whistler-Blackcomb ski run names, so we figured we would post a few more. Last time we were pretty Blackcomb-heavy, so this week we’ll weight things more towards Whistler.

Whistler

Franz’s Run – Franz Wilhelmsen, from Norway, was one of the founders of Garbaldi Lifts Ltd and remained the president of the company for 20 years.

Bagel Bowl – Preferred piste of former Whistler Mountain President, Lorne Borgal, affectionately known as the ‘Lone Bagel’.

Franz Wilhelmsen and Lorne Borgal (the Lone Bagel!) at the Franz’s Run dedication ceremony in 1983.

Chunky’s Choice – Named after Chunky Woodward, he was another one of the founding directors of Garibaldi Lifts Ltd.  It was his favourite run.

Jolly Green Giant – Named after Vancouver and Whistler resident Casey Niewerth.  He was over six feet tall and dressed all in green so he was easily recognized on the hill as “the Jolly Green Giant” named after the canned vegetables brand.

Jam Tart – Named after cat driver John Cleland who was tragically killed in Whistler Bowl while recovering avalanche duds – Jam Tart was Cleland’s nickname.

Pony Trail – At one point during the construction of lifts on Whistler Mountain, fire hazard forced workers to use packhorses to transport supplies up the mountain.  The road they used became a ski run, so it kept the name.

Tokum – Named after Tokum Corners – a ‘skibum’ house lived in by John Hetherington, George Benjamin and others. Tokum was the run they took home at the end of the day. We’ll let you figure out how Tokum Corners got its name.

George “Benji” Benjamin outside Tokum Corners, 1970s.

Cockalorum – Named for mechanic Jack Goodale, who died in an accident in 1981. Cockalorum means a small person with a large presence.

Boomer Bowl – Apparently, windows in Alpine Meadows rattle when this bowl gets bombed for avalanche control.

Burnt Stew Trail – In the summer of 1958 Florence Peterson, Kelly Fairhurst and Don Gow were on a back-packing trip around Whistler Mountain.  After setting up camp one evening they started cooking dinner in an old billy can over a fire, built into the rocks of a dry creek bed.  Nobody remembered to stir the pot, resulting in the smell after which the area (Burnt Stew Basin), and ski run are named after.

Kelly Fairhurst and Florence Petersen during their 1958 Burnt Stew hike.
 

Blackcomb

Arthur’s Choice – Named for Mountain Planning and Environmental Resource Manager Arthur DeJong in 1994. Designed to bring a new dimension to glade skiing.

Xhiggy’s Meadow – Named after Peter Xhignesse, an original ski patroller on Blackcomb Mountain who died of cancer at 32.

 
There are literally hundreds of more run names, both on and off the trail map, so if you are curious about any specific names leave a comment or e-mail us your questions!