Tag: archival photographs

Selling SnowboardsSelling Snowboards

March 7, 2023 Whistler MuseumWhistler Museum 0 Comments

The natural terrain features, beginning of boardercross, and the early adoption of a terrain park all helped cement Whistler’s important place in snowboard history. The early snowboard shops in Whistler were also important for supporting local snowboarders and the growing sport.

The first snowboard shop to open in Whistler, known simply as the Snoboard Shop, was opened by Ken Achenbach. Ken got into snowboarding in 1980 after he quit ski racing and was looking for something else to do during the long winters. He bought a snowboard from snowboard pioneer, Tom Sims, and was immediately hooked. Ken was so confident that snowboarding would be the next big thing that he borrowed his Mom’s credit card and bought six more snowboards intending to sell them to local stores. Ahead of his time, none of the stores wanted them and he started selling the snowboards out of his Calgary garage to pay his Mom back. This grew into the Snoboard Shop in Calgary, one of the first snowboard shops in Canada.

Soon Ken was in the centre of the snowboarding world, competing in the first Snowboard World Championship and appearing throughout snowboard media. He came to Whistler to film, fell in love with the mountains, and in 1988 he opened the Snoboard Shop in Whistler.

Down an alley and out of the way, the Snoboard Shop was an institution and opened before snowboards were even allowed up Whistler Mountain. Making up a surprisingly large portion of the snowboard market, according to Ken, when TransWorld SNOWboarding Magazine came out, the only snowboarding magazine at the time, the Snoboard Shop made one fifth of the total magazine sales.

Tom Sims, original snowboard legend, signs posters during a Showcase event in 1994. Showcase Snowboards was well-known for big parties and bringing in celebrity riders. Whistler Question Collection.

Likewise, before boots specific to snowboarding were widely available, Sorel’s regular snow boots were popular for snowboarders. Modified with a ski boot liner inside they were the best snowboard boots on the market at the time. In a Whistler Museum Speaker Series last year, Ken said the Snoboard shop had some of the highest sales of Sorels in the country. When the Canadian representative for Sorels visited the Snoboard Shop to learn more about their success, the rep was shocked to see that they were not an outdoor store. Playing an integral part during the early years, the Snoboard Shop in Whistler closed in 1996 for the team to pick up new ventures.

Showcase was the second snowboard shop to open in Whistler and also holds an important place in Whistler hearts and history. Although Showcase today is known for snowboarding, when it opened in 1989, it was known as Showcase Tennis. The Chateau Whistler Resort had just opened with six tennis courts, including two covered courts. Not long after opening, management made the financial decision to pivot to snowboarding which was blowing up, with Blackcomb and Whistler Mountains both recently welcoming snowboarders. Blackcomb opened to snowboarders during the 1987/88 season and Whistler opened the year after.

To properly cater to snowboarders they brought in Graham Turner as manager, who was a snowboard racer and Blackcomb Mountain employee. Graham was also early on the snowboarding scene, making a snowboard in woodwork at school in the early 1980s before it was easy to buy a snowboard in Vancouver. Like so many others, he moved to Whistler to be closer to his favourite hobbies, snowboarding and mountain biking.

Graham Turner ripping down the hill on his directional racing board. Blackcomb Collection.

Showcase had events and marketing perfectly dialled, starting the Showcase Showdown which is touted as Canada’s longest running snowboard competition. Fondly remembered by many, it sometimes seemed like half of Whistler was living on Kraft Dinner from Showcase thanks to the marketing genius where you could get three boxes for 99 cents. Used as a loss leader to bring people into the store, the Kraft Dinner was excellent value even then. You can only imagine the lines out the door if that special came back today! During Graham’s reign Showcase became the biggest Burton dealer in North America while growing the local snowboarding community.

Whistler’s Robin Dow goes for big air to win the male 18 plus category in the Showcase Snowboard’s half-pipe competition on Blackcomb in 1992. Whistler Question Collection.
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Peak Bros: A Whistler Comic Strip 1979 – 1992Peak Bros: A Whistler Comic Strip 1979 – 1992

February 21, 2023 Whistler MuseumWhistler Museum 3 Comments

The Peak Bros. comics captured the hearts and minds of Whistler when they were published between 1979 and 1992 in The Whistler Answer and The Whistler Review. The comics were based on the real-life adventures of Gord ‘Rox’ Harder and his friends, who became known as the Peak Bros. after their love of skiing Whistler Peak.

Gord ‘Rox’ Harder in the maintenance building on Whistler Mountain, where he worked as a journeyman carpenter. Harder Collection.

First created on the back of a Garibaldi Lifts Ltd. logbook, the Peak Bros. comics paid homage to the Fabulous Furry Freak Brothers. Gordy was an avid reader and admirer of the Freak Brothers, created by Gilbert Shelton and first published in Austin, Texas in 1968. The Freak Brothers followed the antics of a trio of cop-dodging cannabis-loving outlaw hippies. The Peak Bros. were the Whistler-ised version, where their outlaw skiing lifestyle gets the Peak Bros. into trouble. The ski police start to chase them, and the trouble begins! Celebrating 80s ski culture and the tongue-in-cheek humour of Gord Harder, Peak Bros: A Whistler Comic Strip, opens at the Whistler Museum on February 22nd 2023.

From left to right – ‘SO’, ‘Rox’ and ‘Crazy Harry’ all featured in the Peak Bros comics. Harder Collection.

With local people from the Whistler community featured in the comics, it could be a thrill to identify who characters were based on when each new Peak Bros. comic was released. Many of the true stories from the real Peak Bros. are as unbelievable as fiction. Building an illegal cabin below the Roundhouse, riding down the mountain on a windsurfer, and catching a helicopter up to the peak to join the Whistler Mountain staff party.

Rob ‘Bino’ Denham, one of the Peak Bros. windsurfing down Whistler Bowl. Photo courtesy of Dave and Laura Kinney.

Shawn Hughes, better known as SO, remembered one of their many adventures up Whistler Peak. “We would camp on the peak every full moon. That was the Peak Bros. tradition. Then we woke up one morning as a bomb went over. That’s when that tradition ended.” Until the close call brought around an abrupt end of the camping tradition, SO had not missed one winter camp in over 6 years.

Gord Harder, and the other real Peak Bros. were excellent skiers and could be found on the mountain every day. Janet Love Morrison recalled watching Gordy ski down the peak during a Whistler Mountain staff party. “There was no Peak Chair. Gordy and his friend, they had hiked up to the peak and they skied Don’t Miss, which is all [permanently] closed now. I didn’t know Gordy was the calibre of skier that he was when I met him, and I remember everybody started hooting and hollering and whistling and Gordy had jumped into Don’t Miss. Just like over the rocks and the whole face under the Peak Chair, he’s just bouncing like it’s effortless…” With everyone on the mountain watching they got a rock star cheer.

Tracks down Don’t Miss left from Gord ‘Rox’ Harder and Shawn ‘SO’ Hughes. Photo courtesy of Dave Steers.

In the late 1970s and early 1980s there was a massive crackdown on fast skiing on Whistler Mountain following a slew of visitor complaints. Whistler Mountain Ski Patrol were encouraged to catch speeders in the slow zones, and the patroller who issued the most warnings or confiscated the most passes received a dinner voucher for L’Après. With the Peak Bros. priority on skiing, and skiing fast, they were regularly the ire of ski patrol who would ticket them if they could ever catch them. Patrol even delivered warnings to Peak Manor, the clubhouse the Peak Bros. built in the trees below the Roundhouse. The comics mimicked real life with ski patrol forever chasing and regularly outmanoeuvred by the devious and athletic Peak Bros.

The ‘ski police’ were always after the Peak Bros. The chase became more and more elaborate throughout the comics. Harder Collection.

Come to the Whistler Museum to celebrate Gord ‘Rox’ Harder and the Peak Bros. The opening of Peak Bros: A Whistler Comic Strip 1979 – 1992 is on Wednesday the 22nd of February, beginning at 6:30 pm. The exhibition will be open until April 23rd 2023.

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Gassing up in WhistlerGassing up in Whistler

February 7, 2023 Whistler MuseumWhistler Museum 0 Comments

Most people will only visit the gas stations in Whistler today for gas. There was a time, however, when the gas stations offered many much-needed services to the growing community.

Looking south along Highway 99 in July 1979. The Gulf gas station sign is visible on the left, near the highway construction. Whistler Question Collection.

Before its closure, the Husky was the longest-standing conventional gas station in Whistler, but it was not the first. The B/A gas station opened not long after Garibaldi Lifts Ltd. declared Whistler Mountain open for business. In 1969, The B/A, or British American Oil Company, was amalgamated into the Canadian Gulf Oil Company and the gas station became a Gulf, easily recognised by the orange and blue circular logo. Located in today’s Creekside, where Coastal Culture and Tim Hortons are now found, the first gas station in Whistler was the place to go if you needed to buy groceries and it could get busy after skiing. Identifying a need in the community and a business opportunity they also installed a washing machine and dryer that was used as a public laundry.

The Gulf gas station, May 1978. Whistler Question Collection.

It was not long before there was competition for these services when the Union 76 gas station opened in 1970. Then, in July 1977, the Union 1976 rebranded to Husky, and the station remained a Husky until a fortnight ago when the longstanding Husky station became the Co-Op. Throughout that time the Husky went through many iterations, expanding multiple times.

The Husky gas station in October 1978. Whistler Question Collection.

Garibaldi’s Whistler News in 1977 advertised only two places in Whistler to buy groceries. According to the paper, they were, ‘FOOD PLUS, located on Highway 99 in the Husky Service Centre. Carries fresh and frozen produce, meat, pharmaceutical products, sundries.’ Along with the ‘MINIMART at Whistler-Rainbow Gulf Station stocked with a variety of foods. Open daily.’

With groceries only available at the gas stations, those visiting Whistler were encouraged to bring their food if they wanted to cook at home and most people we talk to remember buying candy at the gas stations but going to Squamish for grocery shopping. Bob Penner, a long-time Whistler local recalled, “You did have to go to Squamish for food because at the gas station there were two types of beans and a pound of sugar at the shop. We would pool our things and shop. Everything was out of cans, canned meat – spam was huge. Kraft dinner was great.”

Peggy and Pierre Merlin, owners of the Gulf in their grocery store in the early 1970s. Whistler Mountain Collection.

When The Grocery Store opened in the Village at the beginning of 1981 the competition ramped up. In January 1982, Jan Systad who previously ran the popular Cookhouse at Mons took over the operation of the deli, store, and laundry facilities at the Husky, where she continued to serve her “much-sought-after home-cooked goodies”. In 1983, the store at the Gulf was bought and renamed the Rainbow Grocer. Photos from The Whistler Question at the time show deli items for sale, including bacon for $2.19/lb and Coho Salmon steaks for $4.00/lb.

The Rainbow Grocer in the Gulf station in 1983. Whistler Question Collection.

In 1985, Petro-Canada acquired all of the Gulf gas stations in Canada and the Gulf station soon transitioned to a Petro-Can. In 2000 it was released that the Petro-Can underground storage tanks had been leaking, likely for several years, disrupting Intrawest’s plans for the redevelopment of Creekside. Remediation started to remove the petrochemicals and hydrocarbons from the ground and remediation efforts continued until 2006 with the Petro-Can open for business as usual. Then in 2006, Whistler’s first conventional gas station was demolished to finish the remediation works. While the flier to patrons said it was a temporary closure for redevelopment, the empty lot and large hole remained for many years and a gas station never did reopen on the site.

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A New Whistler MuseumA New Whistler Museum

January 24, 2023 Whistler MuseumWhistler Museum 2 Comments

People come into the Whistler Museum every day and are inspired to share their own stories. “I remember when I was looking at real estate in Whistler in the 1970s. Lots next to the garbage dump were selling for $10,000 but I was scared of bears so didn’t buy one.” That garbage dump is where Whistler Village now sits.

The site of Whistler Village prior to development. Whistler Question Collection.

A recent favourite was when a longtime local told us about volunteering for a race on Whistler Mountain. One of the chairs fell from the Orange Chair, and instead of stopping it and doing tests they were instructed to hide the chair in the trees so no one would see what had happened.

When Jim McConkey was visiting from Denman Island earlier in the year he casually brought up how Bob Lange brought him a prototype of a plastic lace-up ski boot to try, back when boots were exclusively made from leather. According to Jim, “I tried it and said, ‘You’re on the right track but you’ve got to make a buckle boot.’ That was the first plastic boot there was.”

There are so many unique stories about Whistler and the people who call, or have called this town home. 60 years ago there was no skiing on Whistler or Blackcomb Mountains, instead, the valley was mainly used for logging and summer tourism which revolved around fishing.

When Whistler Mountain first opened in 1966 visitors travelled to the lifts on a gravel road that was only plowed once a week. Whistler became a municipality less than 50 years ago, and when it was incorporated there was no sewer or town water in the valley, and many people relied on the manual collection of water from the lakes or creeks.

Creekside during construction of the ski resort in 1965. Janet Love Morrison Collection.

According to the 2021 census data, the median age of the population in Whistler is 35.6. This means that more than half of the population of Whistler was around before the mountains allowed snowboarding. Even more recent was the opening of the bike park. Most people would remember a time before the bike park, and Crankworx, now a global celebration of mountain biking, started in Whistler in 2004.

A lot has changed! Regularly we are told the only thing in Whistler that hasn’t changed since opening are the lift lines. The Whistler Museum and Archives Society was started in 1986 to document these changes so people could remember a time before skiing. Our mission is to collect, preserve, document, and interpret the natural and human history of mountain life, with an emphasis on Whistler, and to share this with the community to enrich the lives of residents and guests.

Like plenty of other Whistler institutions throughout history, we are currently housed in a temporary trailer. The trailer that we call home started its life as the Canada Post building on a different site. In 1994 it was moved into the village, and the library moved in in 1995 until it found its permanent home in 2008.

There are a few challenges with our temporary home. Preserving archives and artefacts for future reference and exhibits relies on specific temperature and moisture controls so materials do not degrade. The building that we have currently is hard to keep within these parameters. Storage space is also limited so much of our collection is offsite in uncontrolled environments. This puts the collection at risk and we would love to keep it under stricter conditions for improved protection, which we could do in a new museum.

The Canada Post building in 1978. It would go on to become the library and then the museum. This is the same building the museum calls home today. Whistler Question Collection.

A bigger footprint will also mean we can share more of Whistler’s stories with the community. Whistler’s history is quite unique, we have had a big global impact for such a small town, and we want to be able to protect and celebrate this for generations to come.

On December 6th, the Resort Municipality of Whistler agreed to a lease of municipal land to the museum for a 60 year term. Sixty years ago Whistler was not a ski town, and in another 60 years who knows what will happen? Whatever the future looks like, we hope the Whistler Museum will be around to capture and celebrate our history.

Look out for more exciting information related to the new museum facility in the coming months.

Much in Whistler has changed since the Whistler Museum opened in the trailer on Main Street, next to the library in 1995. Mayor Ted Nebbeling and Sara Jennings unveil the sign during the grand opening. Petersen Collection.

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