Tag: World Ski and Snowboard Festival

The Lifty OlympicsThe Lifty Olympics

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Thirteen years before Whistler and Vancouver hosted the Olympic and Paralympic Winter Games, Blackcomb Mountain began hosting a smaller, perhaps less prestigious, but likely no less competitive event called the Lifty Olympics.

The Lifty Olympics began in April 1997 as part of the second World Ski and Snowboard Festival (WSSF). In its first year, WSSF had featured 22 events over ten days, including the Couloir Ski Race Extreme, the Whistler Cup, and the WestBeach Classic, along with performances by bands such as Vancouver’s 54•40. For its second year, additional events were included such as the Norco Challenge (Norco factory riders competed to see who could go the fastest on their bike down Whistler Mountain’s Saddle) and the Backbone Enduro Vertical Challenge. While most WSSF events catered to those who skied or snowboarded on the mountains, the Lifty Olympics featured those who worked in mountain operations.

Lifties are an integral part of keeping the mountain running smoothly, especially when working with fixed grip lifts. Whistler Mountain Ski Corporation Collection

According to organizer Jim Tutsch, the Lifty Olympics was “specifically designed to test the wiles of local lifties” and “demonstrate the activities of a lift operations specialist in the course of their daily duties.” Teams from both Whistler and Blackcomb Mountains competed in four timed events. In one, they had to set up 36 maze gates in a standard pattern used to merge four lines of skiers down to one. Teams also had to transport garbage cans of snow up the mountain, perform a net drop rescue with a fireman’s net, and complete a full shut down procedure. Tutsch warned that these activities would be made a bit harder, such as by scattering rakes, shovels, ropes and gates around the bottom terminal that would need to be stacked when shutting down. The team that completed their duties with the fastest times won a keg of beer and year’s worth of bragging rights.

With space for six teams, all of the positions were reportedly filled within one day. Each team had four people, of which one member had to be female and one (though it is unclear if it could be the same one) had to be “an Australian or a reasonable facsimile.” A few days before the competition on April 7, Tutsch told the Question that staff members on both mountains were in training “polishing shovels, moving maze gates and counting down the days to the event.” This early enthusiasm for the Lifty Olympics had Tutsch thinking of expansion, whether to other mountain departments or to teams from other ski resorts.

A lifty needs to be prepared for anything, including a visit from a wizard. Blackcomb Mountain Collection, Greg Griffith, 1992

While the Lifty Olympics doesn’t appear to have spread to other departments, the Cascade Toboggan Ski Patrol Challenge joined the WSSF line up in 1999 and featured ski patrollers from across North America in five events such as the Dual GS Toboggan Challenge, Speed Packaging, and the Multiple Transceiver Search.

The Lifty Olympics at Blackcomb’s Base II continued as part of WSSF over the next few years, though it is not part of the WSSF line up these days. In 2000, Tutsch told the Question that the event was not just a competition, but also “a big thank you and formal recognition of the invaluable input of these unsung heroes.”

WSSF: The BeginningWSSF: The Beginning

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April is the last month for our temporary exhibit Off the Lip: The Rise of Snowboarding in Whistler. If you haven’t had a chance to see it, make sure you stop by before it closes to allow for the installation of another new exhibit. Although Off the Lip is the first exhibit dedicated to snowboarding in our current facility, the museum’s first snowboard display took place in April 1996 and was developed to coincide with the very first World Ski and Snowboard Festival (WSSF).

According to festival director Doug Perry, the organizers of the WSSF had two goals when they began planning: to increase activity in the resort at a traditionally quiet time of year and to attract as much media attention as possible. To this end, they planned 22 events over ten days with 1,500 athletes participating.

Insight Photography Collection, 1996

The 1996 festival brought together established events that already took place in the spring such as the Couloir Ski Race Extreme, the Whistler Cup, and the WestBeach Classic and added more events both on the mountain and throughout the Whistler Village. These included family events, related arts and culture events such as the snowboard exhibit at the Whistler Museum, industry displays and demos, more ski and snowboard competitions, and performances by nearly a dozen bands in various venues over three days with Vancouver’s 54•40 closing out the festival. By the end of the ten days, Perry had head the festival described as “the single most important happening in the ski and snowboard industry” and organizers were already looking ahead, promising an even bigger and better festival next year.

The WSSF returned in 1997 from April 4 to 13, including many of the same events. Additional events were planned as well, including two biking events meant to take place on the mountains. The Grinders Cup Dual Eliminator Mountain Bike Snow Race was scheduled to run on Blackcomb Mountain under the Magic Chair but was canceled due to lack of interest by competitors. The Norco Challenge did go ahead and featured Norco factory riders trying to gain as much speed as possible down Whistler Mountain’s Saddle.

WestBeach events were incredibly popular during the World Ski and Snowboard Festival. Insight Photography Collection, 1997

Some of the snow events also raised money for various causes, such as the Backbone Enduro Vertical Challenge coordinated by Chris Kent. Teams and individuals competed to see who could finish the most runs over an eight-hour period while uploading only the Creekside Gondola and the Red Chair. Competitors collected sponsorships and the money raised went to a rehabilitative medical research centre proposed by BC Rehab and to the GF Strong Rehabilitation Centre.

This appears to be the only photo we have found of Heaven at the Conference Centre so far. Insight Photography Collection, 1997

Other organizations also got involved in the festival through partnerships and by creating their own tie-in events, increasing the number of arts and culture events within the WSSF. The Whistler Resort Association (WRA) offered a new “Stay for Free” promotion where buying three days of dual mountain skiing got you two nights in a hotel for free. Heaven, advertised as a “full-on all-night interactive rave,” planned to turn the Conference Centre ballroom into a dance club with DJs from Toronto and Los Angeles. 23 bands were scheduled to play throughout the festival and, for the first time, film was introduced as a component of the festival with the Moving Pictures film festival featuring “some of the hottest and most controversial Canadian films from the past year.”

The Air Canada Whistler Cup was incorporated into the WSSF from 1996. Though no longer part of the festival, the Whistler Cup continues to run each year. Insight Photography Collection, 1997

According to statistics gathered just after the WSSF finished, the festival was a great success for the resort. Over 2,000 athletes came out that year to participate in the various events and the audiences for most events also increased, with over 8,000 spectators gathering at the base of Whistler Mountain to watch the WestBeach Invitational Big Air competition. Both Whistler and Blackcomb Mountains reported their highest single-day skier numbers for the month of April on April 5 and the WRA reported bookings exceeding the 1996 WSSF by about 80% and an increase in package bookings of 200%. Though not all businesses reported their numbers, the Longhorn and McDonald’s both reported record sales days during the WSSF.

The WSSF is back again this year from April 8 to 14 and, though it has changed in many ways since it first began in 1996, will still include some familiar aspects.