Category: Museum Musings

These articles have also appeared in the Whistler Question or Pique Newsmagazine in the Whistler Museum’s weekly column.

Blackcomb Mountain: The Summer of ’89Blackcomb Mountain: The Summer of ’89

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While we might be used to busy summers in Whistler these days, in the 1970s and into the 1980s visitor numbers would drop dramatically after the ski season ended in the late spring. As Whistler grew, the Whistler Resort Association and other businesses and groups worked to make summers busier and transform Whistler into a four-season resort (you can learn more about the activities of the WRA on June 12 when the museum will be joined by Al Raine and Drew Meredith to discuss the origins and early years of the WRA). By 1989, it appears that their efforts had been somewhat successful, at least when looking at the summer season on Blackcomb Mountain.

Hikers and bikers meet on a trail during the summer months. Blackcomb Mountain Collection, 1989

According to the Blabcomb, Blackcomb Mountain’s employee newsletter, the summer of 1989 got off to a chilly start and, though there were good days, the colder than usual weather continued throughout the season. During the previous summer, Blackcomb had received 30,107 skier visits and 61,598 non-skier visits. In 1989, however, they expected the numbers to be slightly lower as the season would be a couple of weeks shorts and Whistler Mountain would be competing for visitors (the construction of the Whistler Express gondola meant that Whistler Mountain had not been operating as usual over the summer of 1988).

Along with sightseeing and hiking, Blackcomb offered various activities and events from June through September 4 when summer operations ended. Ski school programs continued on the glacier with beginner lessons for $35 (including lift ticket, lesson and rentals) and private lessons ranging from $80 to $210. There were also various camps throughout the summer that operated on the glacier. The Labatt’s Blue Summer Challenge Ski Race Series ran throughout July and the Canadian Summer Snowboard Championships took place on Blackcomb from July 13 to 15.

Competitors head up Blackcomb Mountain next to the giant Labatt’s can during the 2nd Annual Labatt’s Can-Am Mountain Bike Challenge. Blackcomb Mountain Collection, 1989

Skis and snowboards were not the only equipment transported up lifts that summer. Though the Whistler Mountain Bike Park is celebrating its 25th anniversary this year, bikes were transported up lifts well before 1999. The summer of 1989 was at least the second year that mountain biking played a large role in Blackcomb’s operations. Bikes were uploaded via the Wizard and Solar Coaster Chairs (and, later in the summer, 7th Heaven, though that was for expert riders only) from 8:30 am to 3:30 pm. $5 tours ran twice daily from the Rendezvous Lodge, though riders could also purchase a sightseeing pass and try out the Blackcomb bike trails on their own. If you had your own bike and seasons pass, it could cost as little as $5 to head up the lifts.

Like the Ski Race Series, the BCR Mountain Bike Race Series ran throughout July and into August. This was followed in mid-August by the 2nd Annual Labatt’s Can-Am Mountain Bike Challenge, which included the World Mountain Bike Polo Championship, and later by the Kokanee Glacier Light Prestige Biathlon, which featured running and biking.

The Vancouver Symphony Orchestra performed to thousands by the Rendezvous Lodge. Blackcomb Mountain Collection, 1989

The biggest event to happen on Blackcomb Mountain that summer did not involve skiing, riding or biking as almost 6,000 people attended the Vancouver Symphony Orchestra’s performance 4,000 feet above Whistler Village on August 12. The performance featured conductor Peter McCoppin and violinist Patricia Shih as well as some familiar pieces such as Vivaldi’s Four Seasons. According to the Blabcomb, the concert went smoothly, though the line up to download at the end was quite long.

Though Blackcomb stayed open until September, the T-bars stopped running by August 20 and events began to wind down. By August 31, Blackcomb had received around 42,000 non-skier visits (well up over the expected 35,000) and 24,100 skier visits (slightly lower than expected due to the earlier closure) and the Blabcomb declared the summer season a success.

Whistler Mountain’s Spring CarnivalWhistler Mountain’s Spring Carnival

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In the early years of lift operations on Whistler Mountain, the end of the ski season was sometimes determined not by the conditions or lack of snow but by a lack of skiers. For some skiers, the end of the Easter holidays marked the time to put away their skis and start pulling out tennis rackets and golf clubs, even if the chairlifts were still running. In order to keep people coming to the ski area through May, Whistler Mountain hosted a Ski or Spring (the name depended on the year) Carnival over the May long weekend.

According to Hugh Smythe, who began working for the lift company in its first season, this effort to keep skiers in the area was driven in large part by Jack Bright. Bright arrived at Whistler Mountain as the new area manager in early 1967. While the mountain manager Dave Mathews was responsible for everything that moved on the hill, Bright was responsible for everything else, including marketing.

Jack Bright, Mountain Manager for Garibaldi Lifts Ltd. Whistler Mountain Ski Corporation Collection.

The first Carnival took place in 1967, though there is little information about it in the archives apart from a mention in the April 22, 1967 edition of Ski Trails advertising “a razzle-dazzle weekend lined up that will include queen candidates, races and a variety of hijinks.” By the spring of 1968, however, the publication of Garibaldi’s Whistler News (GWN) provided much more detail about the event.

The Ski Carnival of 1968 began on Friday, May 17 with a “ski cruise” from Vancouver to Squamish up the Howe Sound with entertainment and refreshments. From Squamish skiers were transported by bus to Whistler Mountain to prepare for the events of Saturday, which included an obstacle race, a gelandesprung contest (while gelandesprung in a type of jump in skiing, it was described in GWN as “people on skis will be jumping off things”), a fashion show, and a Carnival Ball in the Roundhouse. The Ball had a dress code of “informal apres ski wear,” with attendees having to make their way over from the top of the Red Chair. On Sunday the World Championship Inner Tube Race was followed by a “fairly legitimate, though easy” slalom race and a barbecue at one of the lakes in the valley. After a morning of skiing on Monday, skiers were encouraged to attend the rodeo in Mount Currie hosted by members of the Lil’wat Nation. The schedule for the Spring Carnival of 1969 was very similar, though the cruise would appear to have been replaced with sail boat races.

Jack Bright skiing with Margaret Trudeau on one of her visits to Whistler Mountain. Whistler Mountain Ski Corporation Collection.

Hosting events like the Carnival was just one of the many ways skiing on Whistler was advertised during Bright’s tenure. He and Lynn Mathews published GWN three to four times a year and distributed it as widely as possible. Bright also attended and sent employees to meetings with ski clubs and tour operators, as well as ski shows across North America. He even hired Jim Rice to make a ski movie on Whistler Mountain so that they had something to show at these meetings and shows. On Sundays, ski instructors would put on their uniforms to show ski films in Roy and Jane Ferris’ living room at the Highland Lodge so that guests could see what the coming week might look like and in 1968, convinced that the ski school needed a big name to attract more skiers, Bright and Smythe went to Tod Mountain (today Sun Peaks) to persuade Jim McConkey to be the new ski school director at Whistler. In the mid-1970s, Bright and his wife Ann developed the Whistler Inn and JB’s Restaurant (today Roland’s), which they continued to operate after Bright left the lift company.

Four-year-old Justin Adams advertises for JB’s while skirting the municipal sign bylaw. Whistler Question Collection, 1982.

Although there is no official Ski or Spring Carnival hosted on Whistler Mountain today, decades of marketing efforts, beginning with those of Jack Bright and other early lift company employees, mean that few skiers or riders are unaware that ski season goes into May.

On the Air: Mountain FMOn the Air: Mountain FM

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For those living or driving in the Sea to Sky area in the early 1980s there were few, if any, FM radio stations to choose from. Plans for a station that covered from Squamish north to Pemberton began in 1978 but it would be another few years before the first broadcasts hit the air (including very useful road reports).

Louis and Carol Potvin officially founded Mountain 99 in 1980, though Louis had been thinking of a radio station in the area for years. After installing radios in military plans during the Second World War, Louis spent the next few decades selling radios and working on radio equipment along the coast of British Columbia and in the Sea to Sky region. In March 1981, the station received its licence from the Canadian Radio and Television Commission and it was expected that they would be broadcasting by March 1982.

Carol and Louis Potvin, owners of Mountain FM until 1989. Whistler Question Collection, 1982

Jeff Vidler, the station’s first operations managers, arrived in July 1981, the same month that the station’s name changed to Mountain FM. Mountain 99 had referred to Highway 99, which connects the communities served by the station and would be a focus of regular road reports, but the number caused confusion as some assumed that it referred to the frequency of the station. Early programming plans called for roughly 7% of air time to be devoted to news, about 6% to community services, and 60% to music, leaving plenty of time for advertisements and other programming.

Mountain FM officially began broadcasting on November 30, 1981 but was only available from around Horseshoe Bay to Brandywine to start. Whistler and Pemberton area residents had to wait until February 1982, when the transmitter to rebroadcast signals was installed and Mountain FM became available on 102.1 from the Cheakamus Canyon to the Pemberton highway junction.

Jeff Vidler at work for the station. Whistler Question Collection, 1982

On Thursday, February 25, 1982, Mountain FM arrived on radios in the Whistler area, just in time to report on the World Cup downhill race on Saturday, February 27. With the expanded reach, the staff at Mountain FM increased to 13, including sales people looking for advertisers from around the region. Programming included newscasts, in depth sports coverage, interviews with various people, weather, ski and road reports and lots of music. Though at first leaning towards Squamish audiences, Vidler reported that this would shift to include more Whistler content and there were even plans to operate a part-time studio in Whistler. According to Vidler there was a lot of programming of mutual interest to both communities as “there’s a lot going on in Whistler that people in Squamish are interested in. Many Whistler residents shop and conduct business in Squamish and we hope the station can bring the communities closer together.”

Mountain FM on air. Whistler Question Collection, 1982

By May 1982, there was still no specific Whistler program on Mountain FM. Though a two-way system had been set up between the studio in Squamish and the rebroadcast tower in Whistler allowing for live programming from Whistler, tough economic times meant that the station put its plans for a part-time studio in Whistler on hold in order to go ahead with the installation of a rebroadcast tower in Pemberton that would expand the station’s reach in the area.

Over the 1980s, Mountain FM became an established source of regional news and up-to-date highway reports, especially important to those traveling along Highway 99. The Potvins sold Mountain FM to Selkirk Communications in 1989 but residents and visitors to the Whistler area will still find the station at 102.1 today.

Looking for Answers in WhistlerLooking for Answers in Whistler

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Fifteen years after the Whistler Answer released its first issue, the Answer returned as a monthly magazine in April 1992. The first run (April 1977 to 1982) had ended as those involved gained new priorities (such as mortgages and kids) or left town and, for some, the Answer became part of Whistler’s past. According to publisher Charlie Doyle, he “more or less forgot about it” until Answer editor Bob Colebrook (Bosco) returned to Whistler and talked him into a second run.

The first issue of the Answer featured a photo of three canoeing individuals “lost” on Alta Lake.

In some ways, the Answer of 1992 looked very different than that of earlier years (as Doyle put it, “We were dragged kicking and screaming into the computer age, so we got a computer and someone to teach us how to use it”) but it featured quite a few familiar names. The first issue brought back comics including The Peak Bros. and Localman while continuing to focus on stories about things that affected the people living in Whistler alongside fiction pieces, sports profiles, music reviews and more.

At first it appeared that the return of the Answer, or “The Second Coming” as it read on the cover, was going to be a relatively quiet affair. In the Whistler Question‘s “Notes From All Over” of March 26, 1992, readers were told to “watch for the return of The Answer next week on April Fool’s Day” and an official opening party was planned for April 13, but there doesn’t appear to have been a lot more publicity in the lead up to the publication. This quickly changed, however, following the release of the first issue.

The Whistler Answer issue that prompted talks of protest and quite a few headlines, April 1992.

Not long after the first issue went on sale, businesses that advertised or sold the Answer began receiving phone calls from a group calling themselves Mothers for Morality warning them about the content of the magazine. According to the spokesperson for the group, they were offended by instances of nudity and glorification of drug use found in the issue, specifically the image of a nude male skier used on the subscription form and the mention of marijuana use by a skier in a fictional story by Peter Vogler. Though it appeared that the telephone campaign met with little success (Hazel Ellsi, the owner of Armchair Books, reportedly told them that she would not be removing the magazine from the shelves and their advertisers continued to support the publication), there was also talk of a demonstration outside the opening party by the group.

Colebrook contacted a reporter he knew with The Province (a former Questionable) who thought it was an interesting story. On April 13, the same day as the opening party, The Province ran a headline that read “Angry Moms on Rag, Say New Mag” and reported that the group was “livid” and “planning a full-scale protest tonight.” Colebrook reportedly spent the day fielding calls from CBC, Maclean’s, Reuters and other news outlets, taking subscription orders from across the country, and hearing from some large advertising agencies. Thanks to the Mothers for Morality and a phone call made by Colebrook, the Answer received a ton of free advertising over the next few days as the story appeared in other newspapers throughout Canada.

Charlie Doyle, Robin Blechman and Tim Smith present the very first issue of the Whistler Answer along with a new sign on Charlie’s truck, spring 1977. Photo courtesy: Whistler Answer

As it turned out, there was no demonstration against the Answer made at the opening party, which, from the photos in the May issue, appeared to have been thoroughly enjoyed by those who attended. Though the spokesperson for Mothers for Morality claimed to represent 27 Whistler mothers, only two members of the group were ever identified. The Answer kept on publishing its second run through August 1992 and continued to include some nudity alongside interviews with politicians and local groups, news about World Cup races, profiles of Whistler athletes, artists and musicians, articles on local issues, and some more satirical features.