Tourism Whistler – Whistler Museum and Archives Society

40 Years of Conferences40 Years of Conferences

June 10, 2025 Whistler Museum 0 Comments

This year, the Resort Municipality of Whistler (RMOW) will be recognizing a significant milestone when it turns 50 on September 6. The following day will also mark a pretty big milestone; September 7 will be 40 years since the official opening of the Whistler Conference Centre.

Although construction began on the site in March 1980, an economic downturn meant that it was five years before the facility was completed and the finished product was very different from the plans of 1980. The original plan for a Resort Centre included an Olympic-sized ice rink, 3×20 metre swimming pool, whirlpool, saunas, racquetball courts, squash court, locker rooms, Golf Pro Shop, and restaurant. After the project was taken by Whistler Land Co. Developments (WLC; the Crown corporation that took over the liabilities and assets of the Whistler Village Land Company) in 1983, studies reportedly found that it would be more profitable to run the facility as a conference centre than a resort recreation centre.

Drawings of the original Resort Centre design. Whistler Question Collection, 1980

Architects Edward Friederichs and Don Jewel were brought in to design “a building within a building” and reconfigure the partially built structure into a conference facility. Although construction had previously stopped in 1982, work resumed in June 1984 when WLC hired Smith Bros. and Wilson Ltd. One of the first things they did was remove the shake roof that had been put on and replace it with a steel roof with fourteen dormers, which were reportedly meant to help distribute the snow and make the building blend in more with the rest of the Village. The project was expected to be completed by June 1985.

As the completion date approached, expectations rose that the Conference Centre would bring in more visitors during Whistler’s slow months; in May 1985, three Whistler employees told the Whistler Question that they thought the Conference Centre would “even out trade throughout the year,” especially in the fall months that were “always dead.” With the ability to host events for up to 2,000 people, the Conference Centre was one of the largest such facilities in British Columbia, topped only by the Peach Bowl in Penticton. In addition to the main ballroom area, it also boasted break-out rooms on the lower level, an attached theatre, a full-service kitchen, the offices of the Whistler Resort Association (today Tourism Whistler) and a memorable atrium.

The Conference Centre atrium set up for an event in January 1990. Insight Photography Collection, Greg Eymundson

The Whistler Conference Centre opened, as expected, in June 1985 with a performance by the Anna Wyman Dance Theatre on Saturday, June 8 followed by its first convention, a 175-delegate meeting of Fibreglas Canada, beginning on Sunday, June 9. The public was invited to look around the building in early July and, according to the editorial in the Question, “they came, they saw, and they liked.”

Though it had hosted events and meetings throughout the summer, the official opening ceremony for the Conference Centre did not take place until September 7, 1985. That weekend Whistler hosted the retreat of provincial cabinet ministers, meaning that government officials were on hand for both the opening ceremony and the tenth anniversary of the RMOW.

A meeting takes place in part of the Conference Centre ballroom. Whistler Question Collection, 1995

In his address, premier Bill Bennett told the crowd that “Today, the opening of the Conference Centre is more a tribute to your optimism, your vision, and to knowing the kind of community you want” and describing the importance of Whistler as an introduction to British Columbia. His speech was followed by remarks from Chester Johnston, the chairman of WLC Developments Ltd., who thanked those who had worked on the project. The ceremony also included a performance by the Beefeaters Brass Band and a salmon barbecue.

By the time of the official opening ceremony, the Conference Centre had 50,000 delegate-days booked in 1985 and 120,000 booked for 1986, with expectations that those numbers would grow. Today, though it looks a little different than it did at its opening, the Whistler Conference Centre continues to be operated by Tourism Whistler and welcomes conferences, meetings and events to town.

What is the WRA?What is the WRA?

October 12, 2021 Whistler Museum 0 Comments

In late August 1979, the government of British Columbia introduced an amendment to the Resort Municipality of Whistler Act (the legislation that established Whistler as a municipality in 1975) that would allow for the creation of a resort association. According to section 14.1 of the Act, the purpose of such an association would be “to promote, facilitate and encourage the development, maintenance and operation of the resort land.” Due to this legislation, the Whistler Resort Association (WRA) began operations in 1980.

There were no other resort associations in British Columbia at the time, though several examples could be found in American resorts such as Sun Valley, Aspen, and Vail. In their October 1979 newsletter, the Whistler Village Land Company (WVLC) wrote that “The concept of a destination resort and of a resort association are both new to Canada, and that is perhaps why some misunderstandings have arisen.” Though they did not detail what kind of misunderstandings had occurred, the WVLC did go on to provide and explanation of the purpose and structure of the WRA.

*Land Company President Terry Minger delivers a presentation to Whistler Rotary about the purpose of the Whistler Resort Association. Whistler Question Collection.*

The WVLC stated that the main purpose of the WRA was “to ensure the success of Whistler,” mainly through marketing. Marketing Whistler included promoting and advertising the resort, providing public relations, and making reservations. Their operations would include a computerized central reservation system able to book rooms for large groups such as conferences, a service to handle general inquiries about Whistler, and a central billing system. The WRA would also be able to sponsor events in Whistler, such as concerts and festivals.

The WRA membership was to include those who owned or operated in the (still under construction) Town Centre and the Blackcomb benchlands, as well as anyone owning or operating a tourism related business outside of the “resort land” who chose to join. According to Land Company President Terry Minger, the WRA would function not unlike a shopping centre merchants association or a tenants organization.

*Once completed, the WRA was also in charge of operations at the Whistler Conference Centre. Whistler Question Collection.*

For the first few years, the WRA was expected to be funded mainly by the WVLC and contributions from the operators of Whistler Mountain and Blackcomb Mountain, organizations who would also make up the majority of the board positions. The proposed budget for their first year of operations was set at $500,000.

Though some had expected the WRA to begin operating as early as late 1979, its bylaws first had to be approved by the provincial government. In March 1980, the Whistler Council voted to receive the new Resort Association Bylaws. By May 1980, all that the Whistler Question had to report was that no statement had been issued by the WVLC, the Council, or the province regarding the passage of the bylaws. Finally, by July 1980, the bylaws of the WRA had been approved and the association could move forward.

*The WRA used federal government student employment programs in the early 1980s to provide entertainment in the village, offer tours, and work at the information booth. Whistler Question Collection.*

The WRA quickly got to work hiring staff, such as their first executive director Karl Crosby, setting up systems, and marketing the resort of Whistler to the world. There were some challenges in their early years, such as a recession, continued construction, competing demands of members, and various changes in management (past general manager Peter Alder once said that for a period the WRA “went through managers like they went through coffees in the morning”) but the WRA remained a visible force promoting Whistler. They set up information booths at travel displays outside Whistler, coordinated visits for tour operators and conference organizers to show that Whistler was capable of, produced maps and directional signs in the valley, helped sponsor events such as the Fall Festival, Winterfest, and the first street entertainment program, and in 1981 introduced Whistler’s first mascot, a marmot named Willie Whistler. By 1986, membership of the WRA had grown to over 600 entities.

The WRA continues to operate in Whistler, promoting Whistler as a destination resort, operating a computerized central reservation system, and more, though today they are much better known as Tourism Whistler.

Welcoming Fall to WhistlerWelcoming Fall to Whistler

September 17, 2019 Whistler Museum 0 Comments

In may technically still be (and at times even feel) like summer, but for many people the beginning of September signals the beginning of fall. While many people will have spent this weekend celebrating a certain beverage at the Whistler Beer Festival, in the 1980s this past weekend would have featured a celebration of the upcoming season with the Whistler Fall Festival.

The Fall Festival was first organized by the Whistler Resort Association (WRA, now known as Tourism Whistler) in 1981. At the time, the Whistler Village was beginning to emerge from a craze of construction and Blackcomb Mountain was looking forward to its second season of operations. There was a lot to celebrate in Whistler and the festival featured many of the growing community’s arts, crafts, sports, and activities.

The Fall Festival also included a Paint a Snowflake contest, leaving the fences around construction sites covered in snowflakes. Whistler Mountain Ski Corporation Collection.

One of the local characters showcased at the Fall Festival was Willie Whistler, the new mascot of the WRA. Willie’s name came from a “Name the Whistler Marmot” contest for children in the area in which the winner, eight-year-old Tammi Wick, won a Blackcomb season pass. The mascot was created to promote Whistler at local and other events and the Fall Festival, which included time each day to “Meet Willie Whistler,” was his first big event.

Willie Whistler takes a ride with Bo Bo the Clown during the Fall Festival in Village Square. Whistler Mountain Ski Corporation Collection.

The festival also featured local artists and artisans who demonstrated their crafts in the village, including pottery, fibre spinning, stained glass, and painting. Performers over the weekend included acts such as Evan Kemp and the Trail Riders, the Alpini Band, and local favourite Doc Fingers, as well as dance performances and Bo Bo the Clown.

For visitors and residents alike, the Fall Festival offered different ways to see the Whistler valley. Snowgoose Transportation offered free 50 minute bus tours, showing off everything from residential areas to the gondola base in Creekside to the Blackcomb daylodge. To see the valley from above, participants could enjoy a flight from Okanagan Helicopters, take advantage of Blackcomb Mountain’s offer of free chairlift rides, or, subject to wind conditions, go up in Chuck Bump’s hot air balloon, billed at the festival as the “World’s Largest Hot Air Balloon.”

Evan Kemp and the Trail Riders perform in Village Square. Whistler Mountain Ski Corporation Collection.

Perhaps not surprisingly, sports and competitions also featured prominently at the Fall Festival. Spectators could take in volleyball, Pro/Celebrity tennis matches that paired pro players with notables from politics, business, and media, a softball game between the Whistler Contractors Association and the Whistler A’s, or even a parachuting demonstration. For those looking to compete, the Waiters Race challenged Whistler’s servers to run a timed obstacle course without spilling a drop, and the Labatt’s Great Whistler Water Race relay covered four lakes and the River of Golden Dreams through canoeing, kayaking, swimming, and windsurfing.

A softball game was fun for participants and spectators. Whistler Mountain Ski Corporation Collection.

Though the Fall Festival was primarily about showcasing Whistler, it also raised money for several different causes. On the Sunday, Whistler hosted a run as part of the first national Terry Fox Run, raising over $7,600. The proceeds from a beer garden hosted by the Whistler Athletic Society that evening were also donated towards cancer research.

Local causes benefited as well. The WRA donated enough funds from the Village Centre beer garden to replace the snowmobile of the Alta Lake Sports Club that had been destroyed in a fire. Umberto Menghi, who was then opening his new restaurant Il Caminetto, contributed to the festival by both providing the firework display for the Saturday evening and hosting a gala dinner at Myrtle Philip School to benefit the Whistler Health Care Society.

If you look really closely, Chuck Bump’s balloon also featured some advertising for local restaurants. Whistler Mountain Ski Corporation.

According to Glenda Bartosh of The Whistler Question, the first Fall Festival was about far more than raising money and generating revenue for the resort. She reported that the festival “created laughter, high energy and a true appreciation of what Whistler is all about.” The WRA must have agreed, as they continued to organize the Fall Festival for at least three more years.

Over 20 Years of Whistler WelcomesOver 20 Years of Whistler Welcomes

November 10, 2018 Whistler Museum 0 Comments

November has traditionally been a time of arrivals in Whistler: the snow arrives in the valley (we hope) and new faces arrive for the upcoming season.

Over the past week you may have seen some (or been one) of these new residents throughout town getting their scavenger hunt passports stamped, attending classes at Meadow Park Sports Centre or playing board games at the Whistler Public Library.

While many board games can by played at Games Night at the Whistler Public Library, we don’t think the Whistler Challenge will be among those found there. Does anyone have a copy of this Whistler game? Whistler Question Collection, 1983.

All of these activities are part of Connect Whistler, a weeklong Whistler introduction put on by Whistler Community Services Society (WCSS) and community partners. Though the name may not sound familiar, the idea behind it should be. After all, WCSS has been officially welcoming new arrivals to Whistler for over a decade.

The first Whistler Welcome Week was put on in November 2003 by WCSS youth outreach workers Tessa McLoughlin and Greg McDonnell. The week was designed to resemble “a healthier version of a university frosh week” and offered five alcohol-free events attended by over 1,300 people.

Some events, such as a volunteer fair and scavenger hunt, familiarized attendees with services and businesses available in Whistler. There was also a snowboard film screening and the Moist Pool Party held at Meadow Park. The week’s festivities culminated in Saturday’s Community Welcome Dinner.

Community meals have been held in the Whistler valley for decades. Here the Alta Lake community gathered to ring in the new year. Philip Collection.

Held at the conference centre, the Community Welcome Dinner sat new residents and old at a table together to share a meal provided by some of the town’s top chefs. Whistler’s then-Mayor Hugh O’Reilly and his wife got to know eight young Australians the first year, discussing travel and the upcoming season.

The following year, the dinner was renamed in honour of Jill Ackhurst, a long-time community member and chair of the WCSS board of directors who died in 2003.

With the support of community partners such as LUNA, Whistler Blackcomb, Tourism Whistler and the RMOW, most of these events would remain Welcome Week staples over the next 12 years.

Other events were also added, ranging from a community rummage sale to workshops on tenants’ rights.

In 2016, WCSS announced a rebranding of Welcome Week. The scavenger hunt, which used to be a single afternoon’s activity, has been reformed as a week-long opportunity to find and get familiar with local businesses and services, including the new WCSS building, the Re-Use-It Centre, the Whistler Library and even the Whistler Museum, with the incentive of some pretty great prizes.

Participants are also offered a chance to try out classes at Meadow Park, devour Rotary pancakes and ensure a good winter season by taking a plunge in Lost Lake.

With a few variations in dress, this photo easily could have been taken at the Whistler Museum last night. Whistler Question Collection, 1978.

Last night the Whistler Museum hosted Feeding the Spirit, the last in a long list of Connect Whistler events. Thank you to everyone who joined up and we hope you learned something about Whistler’s history (if not, we’re open daily!).

A huge thank you to Creekside Market for their ongoing support of Feeding the Spirit, as well as all the local businesses that generously provide prizes.