Building a Fortress: Part IIBuilding a Fortress: Part II
When Lynn and Dave Mathews and Hugh Smythe arrived at Snowridge in September 1974, the Albertan ski area was not in the best shape (find out more about how they ended up there here). The lifts had stopped operating following the 1970/71 ski season and the lodge building was described as “just a total disaster.” The three were there to reopen the ski area and make it saleable, which meant that they had until the beginning of the ski season in December to turn it into a going concern.
There was a lot to get done in a short amount of time and in an oral history interview Hugh looked back at this time as “drinking from a fire hose, to say the least.” The trio were taking on all of the operations of the ski area, including the lifts, ski school, retail, hotel, restaurant, and more. According to Hugh, this experience was where he got his “MBA in ski management by trial by fire.”
The cable of the chairlift at Snowridge had been blown off the tower and chairs were lying on the ground. Doppelmayr took on the refurbishment of the lift and Snowridge’s two T-bars (they were, after all, Doppelmayr lifts), marking the beginning of a long relationship between Doppelmayr and Hugh.
Birds had been searching for larva in the wooden siding of the lodge and other animals had been making themselves at home inside. Designed by Calgary architect Joseph K. English, guest services, retail and rental space, hotel accommodations, and food services were all included in one unique building. According to Lynn, it featured a “big copper fireplace going up three floors” and had a confusing layout. She recalled at one point seeing Hugh on the second floor and asking, “How did you get there?” His reply was, “I don’t know.” Though Dave referred to the building as a “Monument to Insanity,” they soon learned their way around.
In order to open a ski area in three months, Lynn, Dave and Hugh did not come along and some familiar faces from Whistler Mountain came to work with them at Snowridge. Little Mary, who had been known for her cinnamon buns at Whistler, joined them in the cafeteria. Roger and Jan Systad, who had both worked at the Cheakamus Inn, came as well, Roger as the restaurant’s chef and Jan to run some of the hotel operations. Rich Miller was their electrician and John Garrity was in charge of maintenance. Munro Pickering, who had been a lift operator for the Green Chair, was in charge of the lift crew. Though not from the Whistler area, Hugh’s high school friend Garry Davies was also hired to create the new trail signs.
With a lot of work and long days, the ski area was ready to open by December 1974. They renamed the operation Fortress Mountain and branded themselves as “Alberta’s Friendly Mountain.” To that end, they hired high school kids to work on the weekends who they bused in and would have stay at Fortress Friday and Saturday nights. Fortress also employed over 40 full-time staff who lived at the ski area. As the managers, one of Dave, Lynn or Hugh was always on duty. Looking back, Lynn recalled going to bed at 4 am and then getting back up to work at 11am, remembering “I have never worked so hard in my life.”
Fortress had turned around by the spring of 1975 and was operating successfully. All that was left for HUMAT Management and Consultants Ltd. was to sell the ski resort for the Federal Business Development Bank.
