Tag: Anne Bright

Whistler Mountain’s Spring CarnivalWhistler Mountain’s Spring Carnival

May 28, 2024 Whistler Museum 0 Comments

In the early years of lift operations on Whistler Mountain, the end of the ski season was sometimes determined not by the conditions or lack of snow but by a lack of skiers. For some skiers, the end of the Easter holidays marked the time to put away their skis and start pulling out tennis rackets and golf clubs, even if the chairlifts were still running. In order to keep people coming to the ski area through May, Whistler Mountain hosted a Ski or Spring (the name depended on the year) Carnival over the May long weekend.

According to Hugh Smythe, who began working for the lift company in its first season, this effort to keep skiers in the area was driven in large part by Jack Bright. Bright arrived at Whistler Mountain as the new area manager in early 1967. While the mountain manager Dave Mathews was responsible for everything that moved on the hill, Bright was responsible for everything else, including marketing.

Jack Bright, Mountain Manager for Garibaldi Lifts Ltd. Whistler Mountain Ski Corporation Collection.

The first Carnival took place in 1967, though there is little information about it in the archives apart from a mention in the April 22, 1967 edition of Ski Trails advertising “a razzle-dazzle weekend lined up that will include queen candidates, races and a variety of hijinks.” By the spring of 1968, however, the publication of Garibaldi’s Whistler News (GWN) provided much more detail about the event.

The Ski Carnival of 1968 began on Friday, May 17 with a “ski cruise” from Vancouver to Squamish up the Howe Sound with entertainment and refreshments. From Squamish skiers were transported by bus to Whistler Mountain to prepare for the events of Saturday, which included an obstacle race, a gelandesprung contest (while gelandesprung in a type of jump in skiing, it was described in GWN as “people on skis will be jumping off things”), a fashion show, and a Carnival Ball in the Roundhouse. The Ball had a dress code of “informal apres ski wear,” with attendees having to make their way over from the top of the Red Chair. On Sunday the World Championship Inner Tube Race was followed by a “fairly legitimate, though easy” slalom race and a barbecue at one of the lakes in the valley. After a morning of skiing on Monday, skiers were encouraged to attend the rodeo in Mount Currie hosted by members of the Lil’wat Nation. The schedule for the Spring Carnival of 1969 was very similar, though the cruise would appear to have been replaced with sail boat races.

Jack Bright skiing with Margaret Trudeau on one of her visits to Whistler Mountain. Whistler Mountain Ski Corporation Collection.

Hosting events like the Carnival was just one of the many ways skiing on Whistler was advertised during Bright’s tenure. He and Lynn Mathews published GWN three to four times a year and distributed it as widely as possible. Bright also attended and sent employees to meetings with ski clubs and tour operators, as well as ski shows across North America. He even hired Jim Rice to make a ski movie on Whistler Mountain so that they had something to show at these meetings and shows. On Sundays, ski instructors would put on their uniforms to show ski films in Roy and Jane Ferris’ living room at the Highland Lodge so that guests could see what the coming week might look like and in 1968, convinced that the ski school needed a big name to attract more skiers, Bright and Smythe went to Tod Mountain (today Sun Peaks) to persuade Jim McConkey to be the new ski school director at Whistler. In the mid-1970s, Bright and his wife Ann developed the Whistler Inn and JB’s Restaurant (today Roland’s), which they continued to operate after Bright left the lift company.

Four-year-old Justin Adams advertises for JB’s while skirting the municipal sign bylaw. Whistler Question Collection, 1982.

Although there is no official Ski or Spring Carnival hosted on Whistler Mountain today, decades of marketing efforts, beginning with those of Jack Bright and other early lift company employees, mean that few skiers or riders are unaware that ski season goes into May.

Framing WhistlerFraming Whistler

October 18, 2022 Whistler Museum 0 Comments

Today you are less likely to come across and A-frame in Whistler than you would have been a few decades ago. However, the once widely popular structure can still be spotted throughout Whistler’s older neighbourhoods and found in many photographs of Whistler’s mountain resort past in the Whistler Museum’s archival collections.

While A-frames have historically been used for various purposes around the world, the A-frame did not become widespread in North America until after the Second World War. It then became a popular vacation home for affluent middle class households, especially in the mountains. A-frames were relatively simple to build and were soon available in prefabricated kits. This popularity continued through the 1960s when Whistler Mountain was first being developed as a ski resort, so it is no surprise that A-frames began to appear throughout the area soon after development began.

*The Whistler Skiers’ Chapel at the base of Whistler Mountain. Whistler Mountain Ski Corporation Collection.*

Some of the A-frames built in Whistler at the time were constructed right at the base of the Whistler Mountain lifts, including the Whistler Skiers’ Chapel, the first interdenominational chapel in Canada. The Whistler Skiers’ Chapel was constructed in 1966 after the first shortened season of skiing on Whistler Mountain. It was inspired by the memories of lift company president Franz Wilhelmsen who recalled small chapels in the ski villages of Norway where he had skied as a child. The lift company donated land near the gondola base and the A-frame design of the Chapel was provided free of charge of Asbjorn Gathe. Like Wilhelmsen, Gathe had been born in Norway. He studied architecture at the Federal Institute of Technology at the University of Zurich and then immigrated to Vancouver in 1951, where he worked as an architect. The Chapel was easily identifiable at the gondola base thanks to both its A-frame structure and its stained glass windows designed by Donald Babcock.

*One of the A-frames built by the lift company to house their managers. Wallace Collection.*

In 1966, the lift company also built two A-frames at the gondola base to serve as staff housing for its manager and their families (at the time, the Bright and Mathews families). The houses were situated right on the hill and Lynn Mathews, whose husband Dave was operations manager, recalled that their A-frame had seventeen steps up to the deck in the summer but only three in the winter when snow built up around them.

*The Burrows’ A-frame on Matterhorn, where the first editions of the Whistler Question were created. Burrows Collection.*

A-frames were popular away from the gondola base as well. When Don and Isobel MacLaurin built what at the time was their holiday home in the 1960s, they chose to build an A-frame themselves with help from local residents such as Murray Coates and Ron Mackie and beams from a 1915 school in Squamish that was being torn down. Similarly, when Paul and Jane Burrows moved to Whistler full-time in the 1970s they decided to build an A-frame in Alpine Meadows. Like many of the A-frame homes in Whistler, both these A-frames and the managers’ houses at Whistler Mountain later had extensions added onto them, changing the A-frame shape.

These are just a few of the A-frames pictured in the museum’s collections and while they may no longer look quite like the classic A-frame, some of them are still standing in Whistler today.