Broads on boardsBroads on boards
Feature Image: From Left to Right: Nes, Jibber and Punchy (L to R: INSIGHT Collection, Grey Eymundson; Whistler Question Collection; INSIGHT Collection, Shannon Doohan)
“The most exciting thing to watch right now is women’s snowboarding, women’s skateboarding,” exclaims Jen ‘Jibber’ Godbout – one of the original gals who made her mark amongst the 90s ‘bad-boy’ local boarding scene.
‘Broads on Board’ features the reflections of three pioneering women from the early ‘golden age of snowboarding’ – ‘Punchy’ (Sherry [Newstead] Boyd), ‘Nes’ (Vanessa Stark) and Jibber – on the progression and progress of the sport, of the culture. These three ladies are all still making their respective marks and all helped carve a track for girls to come. All three have also been instrumental in helping the Museum develop its snowboarding archive, coming in and recording Oral Histories. This is an important step in helping gather, save, share and honour the rich snowboarding history here in Whistler.
During the early genesis of snowboarding, there is no denying that the focus was on the men of the era. “It really proves the point that we needed a showcase and we needed equal opportunity. […] We just weren’t given the same opportunities. We didn’t get the same exposure,” reflects Jibber: a respected former snowboarding coach and current member of Whistler Search and Rescue and backcountry split-board guide.
There were fewer girls shredding back in the early 90s. There were “not a lot of us,” reflects Nes, but women definitely were there. There were “amazing standout girls,” recalls Punchy; gals who both inspired and defied norms, they just weren’t being featured much in magazines or vids. It is important to note that the under – or mis-representation of women – is not exclusive to snowboarding…and the intention here is not to finger-point, rather to honour and celebrate.
“It was so much harder back then,” comments Nes, for women in snowboarding. Recognized as being the first female to ever do ‘Air Jordan’ on a board, and equally celebrated visual artist, the former snowboard Park Ranger and Camp of Champions coach beams as she says: “I love seeing what’s going on now. Females are so much more supported, so much more, and they’re all in it together…there’s way more community. […] Back then, it was, like, you’re on your own.”
“When you have that equality, it really brings the whole sport back,” remarks Jibber, who was told directly that “they were never going to take a woman to the Olympics as a coach.” At the time, she was coaching Mercedes Nicholl, before her debut at her first Olympics.
And things aren’t entirely equal yet – “It’s much better than it used to be,” qualifies Nes – but, females in snowboarding are getting recognition beyond just the stigmatized status of being ‘pro hos’; rather, as legitimately strong athletes, competitors, coaches and powerhouse “chargers”, as Punchy puts it. “I think there was a certain sense, amongst the boys, that girls were just inherently lame.” Boyd earned her nickname, though affectionately granted, for her noted ability to be able to assert herself as ‘one of the guys’.
Nes recalls, “Back then, I’d be, the token girl on this company, and they’d say ‘Oh, yeah, all the guys are going and gonna hit all these sick pillows’ – which was what I wanted to do — but the girls are gonna do a shoot on the icy mountain.” There simply wasn’t as much funding or willingness to back female riders. “Girls weren’t even allowed to do big air contests.”
But, as Punchy — a former member of the National Team, Alpine Dispatch worker and snowboarding stuntwoman for film – recalls, “if a girl wasn’t lame and actually, you know, like was a charger, then they were welcomed in.”
Part II continues next week …


