Category: Profiles

Profiles of Alta Lake and Whistler residents.

Remembering Jack BrightRemembering Jack Bright

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There are many prominent figures from our valley’s history whose names recur often on this blog and elsewhere: Myrtle & Alex Philip, Franz Wilhelmsen, Stefan Ples, Eldon Beck, Hugh Smythe, Florence Petersen, Nancy Greene & Al Raine, just to name a few. But one name which has not received its due is Jack Bright.

Jack Bright was the first General Manager of Whistler Mountain, and was a pivotal figure in the nascent ski resort’s quick ascent as Canada’s premier ski resort. Sadly, we received word that Jack Bright passed away last week in Vancouver.

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Franz Wilhelmsen hired Jack to run Whistler Mountain at the ripe old age of 28, a decision that turned out to be a resounding success. Considering Jack’s previous work experience was 5 years managing the tiny (and now-defunct) Pigeon Mountain ski area near Canmore, Alberta, Jack must have given a pretty good interview!

In any case, Jack turned out to be a marketing and management savant. Recognizing the power of celebrity and the draw of larger-than-life personalities, he managed to snag skiing superstar “Diamond” Jim McConkey to run the resort’s ski school, rental & retail operations.

The classic image of Jack Bright (right) skiing Whistler with "Diamond Jim" McConkey. Photo taken ca. before toques were invented (1972, actually).
The classic image of Jack Bright (left) skiing Whistler with “Diamond Jim” McConkey. Photo taken ca. before toques were invented (1972, actually).

A few years later in March 1971, at the height of “Trudeaumania” then Prime Minister Pierre Trudeau and his bride Margaret honeymooned at Whistler. Clearly, such esteemed guests required “above-and-beyond” service, so Jack and Jim McConkey served as the newly-weds personal ski instructors during their stay. Trudeau, a strong skier, returned to Whistler often, and Jack or Jim were always prepared to accompany him.

Jack Bright (right) showing the Prime Minister how it's done.
Jack Bright (right) showing the Prime Minister how it’s done.

The publicity from such high-profile associations is hard to overstate, and foreshadows the prolific use of celebrity and athlete “ambassadors” that is common practice throughout the ski industry today. For more recent local examples, think Dave Murray ski camps, Mike Douglas “Embedded,” and local Olympic champions Ashleigh McIvor & Maelle Ricker, to name just a few.

Jack was also instrumental in arranging countless ski races, spring skiing parties, and other events to attract skiers and raise the resort’s profile, another example of his forward-thinking marketing mind. During his tenure, Jack oversaw Whistler Mountain’s quick ascent to the biggest and most renowned ski resort in the province.

One look at the Creekside Gondola line-up from the early 1970s is testament to Jack’s success at growing the resort. It was also Jack’s decision to institute a boarding-pass system, lift tickets that included a pre-scheduled up-load time, to take some of the sting off what could easily be a two or three-hour wait for the lifts.

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More than just a promotions guru, Jack  also built and managed the Whistler Inn, one of the valley’s first hotels, was the inaugural president of the Canada West Ski Areas Association, he helped found the Whistler Chamber of Commerce, the Canada Day Parade and was the chair of Whistler’s first bank, the North Shore Credit Union.

He stopped working for Whistler Mountain in the mid-1970s, but stayed in town for some time, continuing to manage his hotel and various other community interests. He eventually moved to Vancouver where he remained an active and respected businessman, though he remained connected to the Whistler community and came back to ski and visit frequently.

Franz Wilhelmsen, an unidentified man, and Jack Bright (from l to r), overlooking their kingdom. early 1980s (after Jack had stopped working for Whistler Mountain).

Franz Wilhelmsen, an unidentified man, and Jack Bright (from l to r), overlooking their kingdom, early 1980s.

Mountain Man ReduxMountain Man Redux

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Last summer we introduced you to Cliff Fenner, Mountain Man. Quick recap: Cliff was an Englishman who moved to Vancouver after World War 2 and soon after became Supervisor of Garibaldi Provincial Park. Naturally, Cliff was already an avid outdoorsman and spent much of his professional and personal time exploring the southern Coast Mountains.

Cliff in front of the Taylor Meadows Cabin.

He was also a very capable photographer, and after retiring from BC Parks he actually made his living as a writer and photographer, mainly working for travel publications.

Well, we recently digitized 2 full albums of his personal photographs and there’s some real gems. Most photos depict summer hiking and climbing excursions, but to be seasonally appropriate, we figured we’d share some shots from a ski trip up to Black Tusk. Unfortunately we don’t have much background info for these images, beyond a probable year of 1955. Snow levels seem typical of May.

Every ski mountaineer knows the ridiculous feeling of sweating uphill in your hikers with a full ski it strapped to your back.
Every ski mountaineer knows the ridiculous feeling of sweating uphill below the snow line, with a full ski set strapped to your back.
The crew taking a pause, probably at the base of the Tusk proper.
The crew taking a pause, probably at the base of the Tusk proper.
The rewarding view across Garibaldi Lake.
The rewarding view across Garibaldi Lake.
And the view north across the Cheakamus Valley.
And the view north across the Cheakamus Valley.

On the way down we get to see how it was done on the rudimentary gear of the day.

Making their way up Black Tusk's infamous south chimney, still snow-filled at this time of year,
Making their way down Black Tusk’s infamous south chimney, still snow-filled at this time of year.
More descending...
More descending…

After descending from Black Tusk, the party put their skis back on and headed towards Mount Garibaldi.

Gazing up at the north face of Mount Garibaldi.
Gazing up at the north face of Mount Garibaldi.

Unfortunately, without a written account we don’t know if they summited, or even attempted to climb the great volcano.

Skiing across a still-frozen Garibaldi Lake.
Skiing back across a still-frozen Garibaldi Lake.

Thus we encounter some of the limitations of incomplete archival records. All we know about this trip is what we can gather from the raw, uncaptioned images. Still, they are more than enough to set the mind wandering and the heart racing as we dream of the many mountain adventures that await us this upcoming winter. Have fun and play safe!

The End of an Era – Florence Petersen, 1928-2012The End of an Era – Florence Petersen, 1928-2012

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For anyone taking notes out there, here are three of the best ways to become a cherished member of your community:

 
Florence Petersen, it goes without saying, did things right.
 
 
Photo: Bonny Makarewicz/Whistler Question Archives

As many know by now, Florence Petersen, who founded the Whistler Museum & Archives Society more than 25 years ago, passed away two evenings ago at her home on Alta Lake. While we have lost a pillar of our community and an irreplaceable store of knowledge about our community, a brief look at her life reveals much to celebrate.

At the time of her passing, Florence was the longest-tenured living resident of the Whistler Valley. In the summer of 1955, more than a decade before ski lifts began operating on Whistler Mountain, a youthful Florence Strachan and four school-teacher friends purchased a modest cabin called “Witsend” on the west side of Alta Lake.

The cabin quickly became a cherished summer and weekend retreat, and the five young women were welcomed into the tight-knit Alta Lake community. It was here that Florence met and soon married the charming Danish carpenter, Andy Petersen.

Florence (top left) and friends at Witsend, 1950s.

All the while, Florence’s professional life remained focused on her work as a teacher in Burnaby, not to mention athletic pursuits which even landed her a spot on Canada’s national women’s field hockey team and took her to Melbourne, Australia as an ambassador.

Upon retirement from teaching in 1983, Florence moved to Alta Lake full time. Retirement is a misleading term, however, because she immediately set upon fulfilling a promise she had made years previously to Alta Lake pioneers Myrtle Philip and Dick Fairhurst. Florence would ensure that the memory of their quiet lakeside community would not be overwhelmed and forgotten during the valley’s reinvention as a global destination resort.

She began collecting photographs and artifacts, speaking to the “old-timers,” gathering their stories, and on February 12, 1987 the Whistler Museum & Archives society was formed. For her efforts Florence was named Whistler’s Citizen of the Year.

Florence and her baby.

Florence became the ultimate source on the history of Alta Lake, authoring The History of Alta Lake Road, Whistler Reflections, and a third book, First Tracks: Whistler’s Early History which is set to be published shortly. Of course, her breadth of knowledge extended far beyond whatever made it to the written page, and her knack for story-telling made for an enriching experience.

Meanwhile, Florence also became the district marriage commissioner. In the days since Florence’s passing, we have heard from many people with fond memories of having Florence oversee their weddings. For anyone who knew Florence it is clear  she was just the woman for the job, possessing the poise to ensure the ceremony was seamless and dignified, but with an unwavering optimism that perfectly complemented the joyous nature of the occasion.

For all these major, measurable contributions that Florence made to Whistler, however, from preserving our past to helping so many couples as they embark on their future (aside from new births, is there a more optimistic, forward-looking event than a wedding?) it was the warmth of her presence that was perhaps her greatest gift.

Florence sharing a laugh with long-time neighbour and close friend Myrtle Philip.

While technically she has not been an employee or board member of the Museum for several years, Florence remained our leader emerita, her and Andy stopping in regularly with much-welcomed words of advice, encouragement, and fresh-baked cookies. Countless others in the community have similar stories of such ever-pleasant encounters.

While the Museum currently feels a little rudderless without the prospect of any more of Florence’s cookies, and the kind words that always accompanied them, we are left with the substantial  legacy of her tireless efforts and the inspirational model by which she lived.

Thank you Florence.

The Museum has a book of condolences on-site. Feel free to stop by and share a thought for Florence and her loving husband, Andy. We are open 7 days a week 11am-5pm.

Franz “The Overachiever” WilhelmsenFranz “The Overachiever” Wilhelmsen

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Recently the Collections department has been sorting through a collection of archival material and artifacts belonging to Franz Wilhelmsen.  Most people know him as the father of Whistler, the man responsible for transforming it into best ski resort in North America.  With such an amazing life accomplishment came a plethora of awards and honours inside and outside the Whistler community.  In 1966 he was named Man of the Year by the Greater Vancouver Visitors and Convention Bureau.

Franz Wilhelmsen! Man of the Year! On the right Annette Wilhelmsen, on the left Ms. British Columbia, 1966

In 1981 Franz received the Jim Marshall award which is given to a member of the Canada West Ski Area operators who has contributed the greatest effort in the public enhancement and enjoyment of the sport of skiing in Western Canada.  In 1983, Franz was named a Freeman of Whistler.  A title not often bestowed on inhabitants of the area, joining other members such as Myrtle Philip.  In 1984, Franz received the Canadian Tourism Medallion for his development of Whistler Mountain and the successful bid to bring the World Cup Downhill competition to Whistler.  Franz was nominated in both 1991 and 1998 for the Order of British Columbia but was not chosen as a recipient.  In 1996, Franz was part of the class inducted into the Canadian Ski Hall of Fame.  Then in 1998 he was also inducted to the BC Sports Hall of Fame, through which he received the W.A.C Bennett Award, an award recognizing a person who has made significant contributions to sport in British Columbia.  As if all this weren’t enough, in 1998, Whistler honoured its father by naming his favourite ski run “Franz’ Run”.

Franz takes a drink during the ceremonial naming of his ski run.

Franz’ life accomplishments and contributions to Canada and the province British Columbia are immense and the recognition of his very successful endeavours are all very well deserved.  But the truly lasting legacy of Franz’ life, the one that is and will always be visible to all peoples living and visiting the Whistler area, is the mountain that he saw such great promise in.  It is this lasting legacy that will win him the gratitude of generations to come.

It was a good day to be the Father of Whistler!

 

For more see www.whistlermuseum.org