Tag: Nesters

Nesters Market (where the locals shop)Nesters Market (where the locals shop)

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While reading the Museum Musings column a few weeks ago, Brian Kerr was inspired to share his own story about a part of Whistler’s past. He reached out to the Whistler Museum and shared with us his recollections of Nesters Market.

The Beginnings by Brian Kerr

Nesters Market opened its doors in March 1987, the vision of Brian & Elaine Kerr, Ken & Martha Beatty, and Milo Rusimovich. The founding partners wanted to create more than just a grocery store. They dreamed of a place that welcomed both the Whistler community and the ever growing wave of visitors discovering the resort town.

From the beginning, the heart of Nesters was service. Locals knew they could count on familiar faces, while tourists were greeted with warmth and general hospitality. The store quickly became a hub, not just for groceries but also as a community focal point. As a full-service grocery store in Whistler, Nesters was required to stock a wide range of products to satisfy the needs of both local and visitors alike. Kraft Dinner to caviar and anything in between could be found on the shelves.

The exterior of Nesters Market has not changed much since 2004 when this photo was taken, however a year prior Nesters Market was sold to Buy-Low Foods. This sale led to fourteen additional locations across Western Canada. Whistler Museum Collection.

Christmas was an unforgettable time. The store overflowed with line-ups reaching outside the doors. The Beatty children, sometimes dressed as Santa’s helpers, handed out warm smiles along with deli samples. Waiting in line became a social event where locals could catch up with their friends and visitors could make new acquaintances from around the world.

Another memorable moment in the Nesters saga was Halloween. Nesters made the decision to sponsor a fireworks display in the local neighborhood of Tapley’s Farm. All went well until one of the roman candles went horizontal and fired its missiles towards the spectators, scattering them throughout the cul de sac. Fortunately, no one was hurt, but, while still sponsoring the fireworks, the pyrotechnics are now conducted by the local fire department.

Throughout the 1990s, Nesters grew with the community and was able to expand the store to provide even greater service, including adding a pharmacy department. Nesters believed that you can’t be part of the community unless you give back to the community. To this end, Nesters contributed financially to many community organizations in the valley, both large and small and even neighbourhood barbeques.

After the unfortunate demise of store manager, Bill MacKay, in a car accident, Bruce Stewart was hired to manage the store in 1997. Bruce immediately understood the store’s vision and worked diligently with the owners to achieve the ultimate goal: to be the best small grocery store in Canada. This goal was achieved in 2002 when the Canadian Federation of Independent Grocers conferred that very honour on the store. The plaque is prominently displayed behind the service desk along with the many other accolades the store has received. Bruce continues to be the store manager to this day.

Brian Kerr (right) signs over a $10,000 cheque to the Whistler Medical Centre in 1994. The funds were raised through the Bill MacKay Memorial Fund. Whistler Question Collection.

Over time Nesters had become more than a store. It was and continues to be part of the Whistler identity.

If you have your own story that you would like to share or add to the Whistler Museum’s archival records, please let us know!

Rudi’s Famous StrudelRudi’s Famous Strudel

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In Whistler today you have your pick of restaurants catering to all tastes, including many fine dining options. Unsurprisingly, the options were more limited in 1970 when Rudi and Merrilyn Hofmann’s Mountain Holm Steakhouse opened at Nesters. Later known simply as Rudi’s Steakhouse, it was an instant favourite often requiring reservations weeks in advance.

Rudi had trained as a chef in his home country of Germany and got his start in Whistler in 1969, working as the head chef at the Christiana Inn. In an interview with the Whistler Question, Rudi said, “When I was at the Christiana, I quadrupled the turnover. I was just serving different food than they were used to. In those days the general fare in ski areas was hotdogs, hamburgers, chilli.” At the time the Christiana Inn and L’Après were the main restaurants in Whistler. Seeing that there was a market in Whistler for finer dining, Rudi set out to start his own restaurant. He purchased Tony’s Hamburger Heaven, a late night eatery running out of a former Pacific Great Eastern railway tool shed, and the rest is history.

While it may not look like much from the outside, Rudi’s Steakhouse was the venue of choice for a fancy meal. Whistler Question Collection.

With appetisers including escargot, goose liver pate, prawns and scallops (’Coquilles Saint Jacques a la Parisienne’) all for under $6 a dish, flipping through a menu is likely to make anyone long for restaurant prices from the 1986 as their mouth begins to water (and when Rudi first opened in 1970 the prices were even lower). The main dishes include additional information to help diners choose. The 8 oz. Filet Mignon Par Excellence includes the claim, ‘You can cut it with a fork!’.

Nello and Jenny Busdon pose for promotional photos in Rudi’s Steakhouse with owner and chef Rudi Hofmann. Greg Griffith Collection.

With loyal customers returning again and again, Rudi’s became the venue of choice for wining and dining. Franz Wilhelmsen, President and Founder of Garibaldi Lift Co., could often be spotted in the Steakhouse. He did not hold back his praise for Rudi’s, saying, “I don’t think I ever had better food anywhere in the whole world.” It was a regular venue for events including the weekly Rotary Club meetings and birthdays, and they would hold an annual traditional European Christmas Dinner on Christmas Eve, featuring goose, dumplings and homemade Christmas pudding.

The glowing reviews were global. According to the August 1972 issue of Ski Magazine, ‘While Whistler’s nightlife would rate three on a one-to-one hundred scale, its feeding potential would rate about 92. The main reason is the Mountain Holm Steakhouse, known as Rudi’s because of its bearded proprietor, a master chef from Germany. Rustic, warm, personal; magnificent beef for $6.’ To cater to the demand, Rudi’s was renovated in 1974 to expand the lower seating area and increase the kitchen space, yet the 60 seat restaurant still filled up.

Rudi’s Steakhouse closing party in 1986, featuring left to right – Don and Isobel MacLaurin, Rudi Hofmann, Franz and Annette Wilhelmsen. Petersen Collection.

It has been argued that Rudi’s was more about dessert than dinner. Former local Bob Penner said in an oral history interview, “Rudi wasn’t famous for steak, he was famous for strudel. That was his undoing. The strudel came off of Rudi’s strudel press on Thursdays, and anyone who knew anything in the Valley was lining up on Thursdays to buy Rudi’s strudel. Rudi believed to have a good strudel you had to be able to read a newspaper through it and if it had any breaks he went into an absolute tirade.”

Despite the rave reviews, Rudi was unsuccessful selling the restaurant in 1977, and instead leased the building. This led to a rotating door of restaurants in the space – Vallee Blanche, Madame’s, Le Chalet. Eventually Rudi’s opened back up in 1984 to the excitement of Whistler locals, however, the changing times were hard on Rudi’s Steakhouse. The new town centre kept tourists in Whistler Village and increased competition, and the downturn in the economy meant fewer people were eating out. Rudi’s closed for good in 1986 but is still remembered fondly throughout the community.

Rudi’s was burnt for fire practice after closing in 1986. The next year Nesters Market opened on the same site. Whistler Question Collection.